Newsroom Lexus Europe

LEXUS JOINS THE RED CARPET STARS AT THE OPENING OF THE 80TH VENICE INTERNATIONAL FILM FESTIVAL

Fri, 01 Sep 2023 15:30:00 +0200

Lexus fulfils its role as the Official Automotive Partner of the Venice International Film Festival – La Biennale di Venezia – for a seventh consecutive year
Lexus electrified models bring leading stars to the red carpet for the opening night of the festival, one of the most important dates in the international movie calendar
The 80^th edition of the festival takes place on the Venice Lido until 9 September

Lexus shared the red carpet spotlight with famous figures from contemporary European cinema this week at the opening night of the 80^th edition of the Venice International Film Festival – La Biennale di Venezia.

As the Official Car of the festival for a seventh consecutive year, Lexus is providing a fleet of electrified models as luxury transport for film-makers, actors and VIP attendees to screenings and events, taking place on the Venice Lido until 9 September. The occasion is also providing a high-profile showcase for the all-new LBX, Lexus’ breakthrough new hybrid electric compact crossover that will be launched across Europe later this year.

The festival opened this week (30 August) with the world premiere of the film Comandante. Its director Edoardo De Angelis and leading actor Pierfrancesco Favino were brought to the red carpet by Lexus, together with actor Caterina Murino (Casino Royale) – the “godmother” of this year’s festival – and director Alice Diop (St Omer), the Luigi De Laurentiis Award Jury President.

Paolo Moroni, Director of Lexus Italy, said: “Every year we aim to show and tell something new and extraordinary in the wonderful setting of the festival. This year our undoubted ‘star’ is the new Lexus LBX. We are honoured to present this exceptional SUV that we believe will help make the red carpet even more special.”

ALL-NEW LEXUS RX TO STAR AT THE VENICE INTERNATIONAL FILM FESTIVAL

Tue, 26 Jul 2022 12:00:00 +0200

Lexus announced as the Official Car of the 79^th Venice International Film Festival – La Biennale di Venezia, returning as sponsor for a sixth consecutive year
The all-new Lexus RX luxury SUV to take a starring role at festival red carpet events
Festival to attract world-renowned actors, celebrities and creatives to the Lido di Venezia from August 31 to September 10, 2022

Lexus is reaffirming its close links to the world of cinema and the arts in its role as the Official Car of the 79^th Venice International Film Festival – La Biennale di Venezia. Its sixth consecutive year of leading sponsorship of one of the most prestigious global cinematic events will see it give star billing to its all-new RX large luxury SUV.

Lexus and the RX will be prominently featured at red carpet events during the festival’s run at the Lido di Venezia from August 31^st to September 10^th. The occasion will also serve as the Italian national premiere of the new RX, a vehicle which perfectly expresses the qualities of craftsmanship, technology and innovation that Lexus shares with the world’s most celebrated film-makers.

Due for launch towards the end of this year, the all-new RX will make a technological breakthrough with Lexus’ first performance-focused hybrid, the turbocharged RX 500h with DIRECT4 all-wheel drive force control. This will be featured alongside the first plug-in hybrid electric RX, the RX 450h+ and the new RX 350h premium hybrid electric model.

“We are excited and proud to return to Venice and have the honour of demonstrating the values that distinguish our brand,“ said Maurizio Perinetti, Director of Lexus Italy. “This is a prestigious and high-profile stage for hosting the premiere of the all-new RX, one of our most iconic models. We hope that the festival and its audiences will recognise and appreciate the design, quality, technology and environmental focus that we have invested in the new RX and the creation of another Lexus Amazing Experience.”

As the Official Car of the festival, the all-new Lexus RX will be used to chauffeur festival VIP guests, celebrities and officials to and from red carpet events, supported by other models from the Lexus Electrified range, including the all-electric UX 300e crossover. In keeping with the glamour of the event, the Lexus fleet will also feature the LC Convertible, a multi-award-winning Lexus flagship model.

LEXUS AMONG THE STARS AS CURTAIN RISES ON VENICE INTERNATIONAL FILM FESTIVAL

Wed, 01 Sep 2021 20:00:00 +0200

Lexus is Official Car of La Biennale di Venezia for fifth consecutive year
Lead role for all-new NX mid-size SUV
Celebrated actor/director Edoardo Leo will speak on the Lexus connection with the “seventh art”
Lexus supports “Poltrone Rosse” initiative to assist performers

A cast of luxury SUVs, sedans, coupes and cabriolets swap road for red carpet as “La Biennale di Venezia” International Film Festival opens at the Venice Lido. For the fifth consecutive year, Lexus is the Official Car of the festival, whose 78th edition runs from September 1st - 11th, 2021.

35 cars, comprising the entire Lexus electrified SUV range, will accompany actors, directors and well-known celebrities over the course of the festival. Alongside the all-new NX, the UX, RX, ES sedan and LC coupe will assume starring roles, flanked by the sophisticated LC Convertible and the UX 300e, Lexus' first fully electric car.

A SHARED PASSION FOR UNFORTETTABLE EXPERIENCES

Against the stunning backdrop of the Lido, stars of the big screen will on arrive on the red carpet in various Lexus models for the opening ceremony at Sala Grande where the famous Italian actor Roberto Benigni will receive the Golden Lion for Lifetime Achievement. Lexus' passion for the "seventh art" will be told through the eyes and experiences of Lexus Brand Ambassador Edoardo Leo, the acclaimed actor, director, and screenwriter, who will explain how qualities that make cinema unique are mirrored in the values of the Lexus brand.

The partnership between the magic of cinema and Lexus is forged by a shared desire to create truly unique and unforgettable emotional experiences, through elements that are sometimes imperceptible, but which define the distinctive character of the final product: attention to detail, craftsmanship, innovation and vision.

ALL-NEW NX LUXURY MID-SIZE SUV

This character is embodied in the all-new NX luxury mid-size SUV, making its debut at the festival. The NX expands Lexus' vision of electrification through advanced new plug-in technology delivering the highest levels of performance and efficiency, while its striking exterior and interior. Not least, the distinctive new Tazuna cockpit reflects the human-centred philosophy that lies at the heart of Lexus design.

The new NX also offers a next-generation multimedia and connectivity system alongside leading-edge technologies for greater safety, comfort and convenience. Heralding a new chapter in Lexus history, it replaces a highly successful model which amassed sales of over 175,000 in Europe.

LEXUS SUPPORTING THE ARTS

Edoardo Leo will also highlight the collaborative work which Lexus has engaged in to help the entertainment sector. Following an acutely difficult period for the arts, Lexus is supporting "Poltrone Rosse", a crowdfunding initiative with UNITA, the National Union of Theatre and Audiovisual Interpreters, to assist performers, especially women during pregnancy. The initiative will see rows of red armchairs placed in the squares of 5 Italian cities (including Venice during the Biennale Cinema 2021), where actors can sit alongside film fans and tell of their passion for the big screen, with proceeds going to projects conducted with UNITA.

"Lexus is proud to showcase its cars in this prestigious setting while highlighting the brand’s link with cinema through Edoardo Leo and its concrete support of the festival’s interpreters,” said Maurizio Perinetti, Director of Lexus Italia. “Venice is also an opportunity to present the all-new NX, a real jewel that represents our vision of electrified mobility and embodies the best in technology, comfort, and design.”

LEXUS IS THE MAIN SPONSOR OF THE 75TH VENICE INTERNATIONAL FILM FESTIVAL

Thu, 26 Jul 2018 13:56:23 +0200

For the second consecutive year, Lexus is the Main Sponsor of the 75th Venice International Film Festival , which will take place at Venice Lido from August 29th to September 8th 2018.

The Lexus ES 300h self-charging hybrid will make its Italian debut on the red carpet, accompanying actors, directors and other celebrities, while the new Lexus UX 250h self-charging hybrid will be displayed outside the Lexus Lounge Lido set up at the Terrazza Biennale.

A fleet of 40 Lexus self-charging hybrid vehicles will be available throughout the event. Besides the all-new ES, the line-up will include the NX and RX SUVs, as well as the LS flagship sedan and the LC flagship luxury coupe.

"This year again, Lexus is the main sponsor of the Venice Film Festival, the most important Italian film festival and one of the most important in the world”, said Fabio Capano, Director Lexus Italy. “We are continuously looking for such associations with excellent events highlighting our brand values. Lexus wants to go beyond the rational conception of what a luxury car should bring. We aim to provide a unique customer experience, combined with high levels of craftsmanship, quality and innovative technologies. Our search for creativity and innovation expands well beyond the automobile world, to include for instance events such as the Venice Film Festival, where we can convey an exclusive and amazing experience to our customers and the public.”

Lexus main sponsor of the 74th Venice International Film Festival

Thu, 03 Aug 2017 17:54:36 +0200

For the first time, Lexus will be a main sponsor of this year’s International Venice Festival that will be held on the Lido di Venezia from August 30 to September 9. Being a partner to one of the world’s most prestigious film festivals is a new illustration of Lexus’ ongoing commitment to cinema – as highlighted by the Lexus Short Films programme and the recent collaboration with Luc Besson’s science fiction blockbuster ‘Valerian And The City Of A Thousand Planets’.

The heart of the brand’s presence at the Venice Festival will be the Lexus Lounge set up on the Biennale Terrace, where the two flagship models, the LC coupe and the LS sedan, will be displayed. Furthermore, an all-hybrid fleet of 40 vehicles will be provided for VIP and guests transfers during the festival.

The President of the Jury, the actress Annette Bening, will arrive at the festival on board of the brand new LS 500h hybrid.

“We are proud to take part in such a prestigious event, capturing the attention of the world during eleven days”, said Luigi Lucà, Director Lexus Italy. “We share many values with the movie world. Just like actors and directors, we want to improve and refine our art every day, mixing style, elegance and attention to detail to convey unique emotions and create amazing experiences.”