Lexus Europe sales increased by 2% in 2021, consolidating a record share of 2.3% in a premium market that contracted by 2% vs. 2020 on the back of pandemic-related and global supply constraints.

The strongest growth was recorded by the LC flagship coupe (+53%), thanks to the successful market introduction of the LC Convertible. The Lexus flagship sedan, the LS, also progressed significantly (+46%) following a significant model refresh in early 2021.

The UX range recorded a significant increase of 25% mainly thanks to the new UX 300e, Lexus first battery electric model. Sales of the ES business sedan also increased by 19%.

Overall, the Lexus SUV range represented 87% of Lexus sales in Europe, led by UX (21,144 units), NX (19,493 units) and RX (18,346 units).

Electrified vehicles accounted for no less than 96% of Lexus sales in Western Europe. Since the introduction of the first Lexus hybrid model, the RX 400h in 2005, Lexus Europe has sold more than half a million electrified vehicles in the region.

Customer deliveries of the all-new, second generation NX start in January 2022, and will lead to a significant increase of Lexus sales this year. The all-new NX opens the next chapter for the Lexus brand. It heralds new directions in exterior and cabin design and sets new benchmarks in the segment with its highly efficient new powertrains, including Lexus’ first plug-in hybrid electric. It also features new connected and safety technologies, and a leap forward in dynamic performance that delivers a greater and more rewarding connection between driver and machine.

In the first half of 2022, Lexus will reveal its first BEV on a dedicated platform, the RZ 450e. This vehicle will take the driving experience to the next level, with the introduction of our exclusive new drive force control technology, DIRECT 4, and a cutting-edge steer-by-wire system.

In upcoming years, Lexus will also bring a sustained flow of product launches, with no less than 20 new or renewed models by 2025 – a large majority of them under the banner of “Lexus Electrified”, the brand’s vision for leveraging the potential of electrified powertrains to reinvent the joys of driving.

*Lexus Europe sales include Western Europe (European Union countries, UK, Norway, Iceland and Switzerland), as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Georgia, Azerbaijan, Turkey and Israel.

Lexus began 2019 with two critical new product launches: the new UX, which marked the brand’s debut in the luxury compact crossover market, and the new generation ES business sedan, which introduced the ES model range to Western Europe for the first time.

Both models performed strongly. With 20,943 units sold, the UX achieved a 5% premium segment share, the highest of any Lexus vehicle on the European market. ES sales more than tripled, rising by 238% thanks to a strong response to its launch in Western Europe (4,292 units sold) and a reinforced presence in Eastern markets (2,317 units, +33%).

In another major product update, Lexus introduced the new RX in October, which secured a 23% sales increase for the luxury SUV in the final quarter of 2019.

The NX mid-size crossover was again the year’s best-seller with 24,309 vehicles sold, contributing to an overall 26% increase in Lexus crossover and SUV sales to 69,449 units. Since 2000, Lexus has sold more than half a million SUVs in Europe.

With a record 58,149 self-charging hybrid vehicles sold in Europe in 2019, Lexus continues to lead the shift to electrified powertrain technologies in the premium car market. Self-charging hybrids represent 96% of Lexus sales in Western Europe.

This year, Lexus will launch its first battery electric vehicle (BEV), the UX 300e. The range of Lexus electrified models will be expanded in the coming years, with plug-in hybrid technology and a new, dedicated BEV model platform. This is in line with the “Lexus Electrified” vision for leveraging the potential of electrified powertrains to reinvent the joys of driving.

Also in 2020, the LC coupe will be joined by the much-anticipated new LC Convertible. Together they will act as aspirational halo models for the entire Lexus range, displaying beautiful styling and providing driving experiences that stimulate all the senses.

*Lexus Europe sales include Western Europe (European Union countries, Norway, Iceland and Switzerland), as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Caucasus region, Turkey and Israel.

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Lexus’ mid-size SUV, the NX, was again the brand’s best seller in Europe with 27,789 units (+6% vs. 2016), capitalizing on the renewed model introduced in the second half of 2017. The RX large SUV came second with 18,918 units (+5%), prolonging the success story of this model’s latest generation. Supported by a product refresh introduced in the autumn, the CT compact hatchback also achieved a strong performance in 2017, with a sales increase of 5% to reach 8,842 units.

With 45,049 self-charging hybrid vehicles sold in Europe in 2017, an all-time record, Lexus continues to lead the electrification trend in the region. Self-charging hybrids represent more than 94% of Lexus sales in Western and Central Europe.

With the introduction of two flagship models, the LC luxury coupe and the 5^th generation LS luxury sedan, 2017 was a milestone year for Lexus, demonstrating our passion for bold design, imaginative technologies, exhilarating performance and takumi craftsmanship at the highest level.

“We are extremely satisfied to see that the attractive image of these halo models had a positive impact on our brand image, resulting in a strong sales performance overall and an increase of volumes compared to 2016”, said Pascal Ruch, Head of Lexus Europe. “We expect to see our sales momentum continue in 2018, as we are well on our way to reach our mid-term target of selling 100,000 Lexus vehicles in Europe by 2020.”

*Lexus Europe sales include the European Union countries, Norway, Iceland and Switzerland, as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Caucasus region, Turkey and Israel.