Lexus has today unveiled ‘Shaped by Air,’ an installation by the acclaimed New York-based artist and architect Suchi Reddy, the founder of Reddymade Architecture and Design.  The work is being presented alongside the prototypes produced by the four winners of the Lexus Design Award 2023 in a public exhibition taking place at Milan’s Superstudio space until April 23^rd. Both the installation and the Lexus Design Award express an overarching theme of shaping the future.

The presentation is the latest in a series of compelling, immersive visitor experiences Lexus has brought to Milan Design Week, partnering with visionary creatives including Philippe Nigro, Neri Oxman, Sou Fujimoto, Rhizomatics and Germane Barnes, among others. Reddy’s ‘Shaped by Air’ maintains this tradition. Her work is inspired by the Lexus Electrified Sport, Lexus’ vision for a future all-electric sports coupe, and the quality it projects of being shaped by the air around it.

Reddy’s artwork was first presented at the Institute of Contemporary Art in Miami (ICA-Miami) during Miami Art & Design Week 2022. It has been reimagined for Milan Design Week as a multi-sensory experience which visitors can move through. The light and airy installation celebrates a commitment to human-centred, carbon-neutral and impeccably crafted design that is shared by both the artist and Lexus.

Brian Bolain, Lexus’ Global Head of Marketing, said: “We are thrilled to continue our collaboration with Suchi Reddy in Milan, a city that has inspired so much ground-breaking creativity. We hope that by placing her human-centred approach to design in dialogue with the innovation of our Lexus Design Award winners, we will inspire visitors to imagine new futures. The Lexus Electrified Sport and Reddy’s interpretation of it, together with these award-winning prototypes, represents forward-looking design and expresses our ongoing commitment to craftsmanship and sustainability.”

The site-specific installation inside Superstudio invites guests to discover a to-scale interpretation of the Lexus Electrified Sport after travelling through a forest-like collection of composite shapes, suspended from the ceiling. Set at varying heights and finished in a vibrant shade of green, these subtly call to mind the cut-outs of French painter Henri Matisse. The sculptural steel and aluminium elements are made partly from recycled or re-used consumer materials. Punctuated by dappled light, they create an absorbing environment that evokes the natural world. An accompanying soundscape inspired by the wind further helps bring visitors into harmony with nature.

Suchi Reddy commented: “I am excited to partner with Lexus – a brand committed to uplifting artists and designers – on a new iteration of ‘Shaped by Air’. This immersive interpretation in Milan makes use of repetition, multi-sensory elements and three-dimensionality to create an emotional environment that envelops the body like a car.”

Reflecting Lexus’ commitment to Omotenashi––a concept that encompasses both hospitality and mindfulness––the Superstudio space invites visitors to rest in an upstairs lounge, where they can observe ‘Shaped by Air’ from a different vantage point. The lounge’s air is purified by Panasonic’s nanoe™ X, a technology that helps create a healthier in-car atmosphere in many Lexus models.

Digital audiences will be able to engage with ‘Shaped by Air’ through a partnership with Diorama, a Milan and Paris-based digital creative agency. Diorama has imagined the installation as a metaverse experience that complements the physical installation, but has a life of its own. This virtual extension is realised as a dynamic digital forest. Users can explore an abstract natural world from a completely new perspective, one that is filled with the rustling of leaves, currents of air and diffusions of light. Diorama has also produced an augmented reality journey that visitors to the Milan exhibition will be able to discover on-site, using a custom Lexus Instagram filter.

Lexus Design Award 2023 winners’ prototypes

Lexus’ exhibition also includes the final prototypes created by the winners of the Lexus Design Award 2023. The competition invited designers to submit concepts that anticipate the challenge of the future, address it with an innovative solution and captivate the imagination with exceptional design, while seamlessly enhancing the happiness of all.

The works express Lexus’ belief that design has the power to deliver positive change. Now in its 11^th year, the award celebrates up-and-coming talent from around the world. The panel of judges – Paola Antonelli, Karim Rashid and Simon Humphries, all internationally respected figures in their creative fields – selected the concepts that best represented the theme of ‘Design for a Better Tomorrow’.

Simon Humphries, Toyota Motor Corporation Chief Branding Officer, said: “We as designers have a unique responsibility to create answers to challenges, whether that is through innovative ideas, beautiful aesthetics or any other method that could offer a better future. From this point of view, the winning ideas were a clear reminder of the ‘power of design’.”

Ahead of their showcase at Milan Design Week, the winners were given a unique opportunity to collaborate and share ideas with four world-class creators who served as this year’s Lexus Design Award mentors: Marjan van Aubel, Joe Doucet, Yuri Suzuki, and Sumayya Vally. 

The winners have significantly evolved their prototypes through the mentorship process, transforming already beautiful ideas into practical, scalable and ambitious designs.

●        Pavels Hedström (Sweden, based in Denmark), designer of Fog-X, a jacket that transforms into a tent/shelter and can catch fog that turns it into drinking water.

●        Jiaming Liu (China), designer of Print Clay Humidifier, a sustainable, 3D-printed humidifier made with recycled ceramic waste.

●        Temporary Office, [Singapore (Vincent Lai) and Canada (Douglas Lee), based in USA], designers of Touch the Valley, a 3D topographic puzzle that helps visually impaired people learn about the physical environment through touch.

●        Kyeongho Park and Yejin Heo (Republic of Korea), designers of Zero Bag, a new clothing package that dissolves in water and contains a detergent that can remove chemicals from products while reducing plastic waste.

Sumayya Vally commented: “It was incredible to witness the winners’ hard work manifested in the work they presented. I believe that each of the projects is poetically and pertinently posing meaningful and urgent questions about our present world, and bringing into being a more beautiful and responsive future.”

The final prototypes are on view for the first time in Milan. Visitors are invited to explore the works and learn about how the concepts evolved through the mentorship process.

The Lexus Design Award also welcomes the public to take part in the Your Choice Award and vote for the idea they feel best represents ‘Design for a Better Tomorrow’. The voting is open to those visiting in-person and also online here.

Lexus has been at the forefront of pioneering electrification in the luxury market since 2005. With the presentation of the Lexus Electrified Sport, it continues to push the boundaries of technology and craftsmanship with an unwavering commitment to sustainability and a consideration for the evolving needs of transportation and lifestyles worldwide.  Suchi Reddy’s installation highlights the potential of electrification and, together with the work of the Lexus Design Award winners, underscores Lexus’ vision for a future that is human-centred, carbon-neutral, and focused on craftsmanship and quality.

NOTES TO EDITORS

EVENT DETAILS

Dates

Press day: April 17^th, 3 pm to 9 pm

Public days: April 18^th to 22^nd, 11 am to 9 pm and April 23^rd, 11 am to 6 pm

Venue

Superstudio Più (Day Light)

Via Tortona, 27

20144 Milan, Italy

Exhibition details

‘Shaped by Air’ installation by Suchi Reddy

Prototype works by the winners of the Lexus Design Award 2023

Online experience

‘Shaped by Air’ Metaverse Experience : https://discoverlexus.com/stories/shaped-by-air-at-milan-design-week-2023/

Shaped by Air AR Filter: https://www.instagram.com/ar/1378144106301649/ 

Lexus Design Award ‘Your Choice Award’: http://lexusdesignaward.com/vote

ABOUT SUCHI REDDY

Suchi Reddy founded Reddymade in 2002 with an approach to design that privileges the emotional quality of human engagement with space. Guided by her mantra “form follows feeling,” Reddy’s architectural and artistic practice is informed by her research at the intersection of neuroscience and the arts. Working towards a larger idea of “design justice,” she is dedicated to expanding our notions of empathy, equity, and agency—where the importance of design is recognized as an asset for the benefit of all, not just for some.

Reddy teaches at Columbia University’s Graduate School of Architecture, Planning, and Preservation, and Cooper Union’s Irwin S. Chanin School of Architecture. She was the 2022 Walton Critic at the Catholic University of America, and the Plym Distinguished Professor at the University of Illinois School of Architecture, Champaign–Urbana in 2019, where her work focused on contemporary architectural experience through the lens of neuroaesthetics, neurophenomenology, and sensory design.

She sits on the board of the Design Trust for Public Space, Storefront for Art and Architecture, and Madame Architect; and she is a member of the Dean’s Board of Advisors at Detroit Mercy School of Architecture + Community Development.

ABOUT THE LEXUS DESIGN AWARD 2023 WINNERS

Pavels Hedström　

Sweden, Based in Denmark

Pavels Hedström began his career as an architect after earning his Master of Architecture and Extreme Environments degree (architecture, design conservation) from the Royal Danish Academy. He explores how holistic approaches can be applied to existing ecosystems.

Fog-X　

Fog-X is a jacket that transforms into a tent/shelter that catches fog and turns it into drinking water. Through the mentorship programme, Fog-X has evolved significantly – both transforming from a heavy backpack to a light jacket/shelter and adding the creation of a mobile app for easy access to find fog. The idea became a solution incorporated in an everyday object.

Jiaming Liu

China

Jiaming Liu is an industrial designer who focuses on bringing fresh perspectives into people’s daily lives. He is currently exploring cross-cultural and sustainable design. He was born in China, where he completed his bachelor's degree, and recently graduated with a master's degree from Folkwang University of the Arts.

Print Clay Humidifier

Print Clay Humidifier is a 3D-printed humidifier made with recycled ceramic waste. After rounds of testing and prototyping with different materials and techniques, Jiaming landed on a 3D printing method and powdered ceramic (recycled from ceramic waste) that further improved water absorption efficiency. It is a non-electric, recycled and recyclable version of a common household device that is both functional and elegant.

Temporary Office

Vincent Lai (Singapore), Douglas Lee (Canada)

Based in USA

Temporary Office is a design team of Vincent Lai and Douglas Lee, graduates from University of California, Berkeley. They have worked on projects crossing the boundaries of architecture, public space, preservation and product design. With a strong focus on historical research and precedent, Temporary Office seeks to constructively respond to the ever-changing needs of our environment in a rational yet playful way.　

Touch the Valley

Touch the Valley is a 3D topographic puzzle that helps visually impaired people learn about the physical environment through the sense of touch. Taking feedback from user-testing, the puzzle’s playability was improved by the addition of small features, including magnet feedback, elevational grooves, and smoother edges – enabling people to enjoy immersing themselves in exploring and playing the puzzle without too much cognitive load.

Kyeongho Park & Yejin Heo　

Republic of Korea

Kyeongho Park & Yejin Heo are students majoring in industrial design at Hanyang University's ERICA campus in the Republic of Korea. They are concerned about social and environmental problems and explore user-centred solutions through design.

Zero Bag

Zero Bag is an eco-friendly packaging with paper detergent or baking soda film attached to an alginate water-soluble bag. Through the mentoring programme, Kyeongho and Yejin developed and articulated the potential use cases and target markets for this type of product. The idea for clothing packaging for the retail market evolved to include explorations for different industries, from clothes to food. The development process continues to evolve, as the designers embrace the myriad potential for their ideas.

Lexus has set a course to develop new technologies and vehicles that maximise the potential of electrification not just to improve energy efficiency and reduce emissions, but also to deliver a higher level of performance, dynamics and driver engagement. At its Kenshiki media forum in Brussels the company provided a progress update on Lexus Electrified, its roadmap for electrification and the journey to carbon neutrality. It also highlighted some of the innovative design and engineering that will feature in its new generation models.

Pascal Ruch, TME Vice President in charge of Lexus Europe, acknowledged that ultimately battery electric vehicles will take the lead, but that while challenges of infrastructure and electricity supply remain, Lexus will continue to develop a range of electrified technologies for hybrid electric, plug-in hybrid electric and battery electric vehicles to meet diverse customer needs and driving environments around the world.

He said: “All future development will be based on the principle of leveraging electrification to reinvent the driving experience. We want our vehicles to be truly enjoyable to drive.”

The Lexus technology advantage

Lexus was the pioneer of electrification in the luxury car market, introducing the hybrid electric RX 400h SUV in 2005. Since then, it has pushed the technology boundaries to achieve ever-better performance and efficiency, gaining unmatched experience in developing the principal electric vehicle components – including motors, batteries and power control units. At the same time, it has popularised hybrids with a growing range of models, that has amassed more than 2.3 million global sales. Today, more than 90% of the new Lexus vehicles sold in Europe are hybrids. The company is leveraging this experience to ensure its new generation of electrified models deliver the highest levels of quality, performance and safety.

To help realise its ambitions, Lexus is developing a new global headquarters at Shimoyama in Japan, a car-centric, agile complex that will be home to all its development disciplines, with designers and engineers working side by side in the drawing rooms and on the test tracks.

Lexus Electrified Sport

The Electrified Sport represents Lexus’ vision for a future halo sports car with a battery electric drivetrain. It captures the company’s intention to build electrified cars with an authentic performance dimension. Its sweeping lines – establishing a new Lexus BEV identity, inspired by the speed and smoothness of aerobatics – are matched by its power. Acceleration from 0-100 km/h acceleration is expected in around two seconds.

Superior battery design

The batteries deployed in the latest Lexus hybrid electric and plug-in hybrid electric vehicles provide practical, all-electric EV driving capability, but are kept compact to avoid penalties of weight, cost and intrusion into the cabin and load space. The same principle is applied to battery electric models, with the smart-sized 71.4 kWh battery in the upcoming RZ 450e SUV set to provide an optimal combination of range and efficiency.

The all-new RX hybrid introduces a new bi-polar nickel-metal hydride battery, a technology that reduces resistance, giving higher load and unload capacity. This increases output from each cell by 70%, so more power can be obtained without increasing the battery’s dimensions. Lexus is also researching the next generation of lithium-ion batteries and the potential of solid-state battery technology. The bi-polar nickel-metal hydride battery is available on the RX 350h and on the RX 500h, Lexus’ first turbocharged performance hybrid.

The quality and safety of Lexus’ new battery units are founded not only on the design and structure of the battery, but also on a monitoring system that detects any abnormal heating, all the way down to individual cell level. The use of non-conductive coolant prevents the risk of fire should a problem occur, while the battery design prevents degraded substances forming on the anode and compromising battery life. Thanks to these measures, Lexus is confidently targeting the new RZ to maintain 90% of its battery capacity after 10 years of use, adding to customer peace of mind.

Dynamic rewards with DIRECT4 and One Motion Grip

Lexus is introducing new systems that optimise the dynamic potential of electrified powertrains. DIRECT4, featured in the new RX 500h and RZ 450e models, is a Lexus-exclusive technology that instantly balances the drive torque delivered to the front and rear axles, giving optimum traction in all driving conditions, linear acceleration and enhanced cornering and vehicle posture. As well as performance and handling it will also contribute to greater ride comfort, particularly for rear seat passengers.

One Motion Grip is a steer-by-wire system that dispenses with mechanical connection between the steering wheel and the front wheels. Set for introduction on the new RZ 450e, it will transform the driving experience, eliminating the need for hand-over-hand turns of the wheel so manoeuvres are made easier and more precise. Low-speed agility and highway stability are also improved. The system makes automatic micro-corrections when driving over uneven surfaces.

An EV powertrain with manual transmission

For many drivers, the control and engagement provided by a manual transmission is an important part of an enjoyable driving experience. Lexus has investigated how a battery electric vehicle might be equipped with a manual transmission – a project that has progressed to focused development using a research prototype based on the UX 300e compact SUV, equipped with a gear lever and a clutch pedal.

Takashi Watanabe, Lexus Electrified Chief Engineer, explained: “From the outside, this vehicle is as quiet as any other BEV. But the driver is able to experience all the sensations of a manual transmission vehicle. It is a software-based system, so it can be programmed to reproduce the driving experience of different vehicle types, letting the driver choose their preferred mapping.”

With the DIRECT4 and One Motion Grip systems also being software-based, Lexus will be able to explore new opportunities for performance customisation to provide a personalised experience for each driver.

Today, Lexus unveiled Shaped by Air at the Institute of Contemporary Art, Miami (ICA Miami), presenting a vision by acclaimed New York-based artist and architect Suchi Reddy, founder of Reddymade Architecture and Design, that draws inspiration from the Lexus Electrified Sport’s quality of being “shaped by air.” Reddy’s ethereal installation celebrates the collaborators’ shared commitment to human-centred, carbon-neutral, and impeccably crafted design. On view through December 11th, it envisions the vehicle as shaped by mist and light, draws upon the curves of the vehicle’s design, and incorporates foliage-inspired cutouts to suggest movement through nature.

Situated in the Sculpture Garden at ICA Miami, the site-specific installation features a to-scale interpretation of the Lexus Electrified Sport enveloped by cooling mist and warm light. To create the immersive and dynamic design, Reddy placed the vehicle on a platform among organic, leaflike shapes in a vibrant shade of green, subtly calling to mind the cutouts of Henri Matisse. These abstract, reflective forms sit in dialogue with neighbouring sculptures by Pedro Reyes and artist duo Allora & Calzadilla, and they also exist in harmony with the garden’s own greenery. Comprised in part of post-consumer materials, the sculpture’s steel and aluminium form includes mirrored side panels. As the mist clings to its metal body and conveys a sense of movement, the piece appears as if it is levitating. Its ever-changing nature is further illuminated in the daytime, as shadows cast unexpected patterns on the surrounding surfaces.

Reflecting Lexus’ commitment to omotenashi––a concept encompassing both hospitality and mindfulness––the Shaped by Air installation invites garden visitors to rest on benches made of eco-terrazzo. Their shape takes inspiration from the tail of the Electrified Sport vehicle, and they include wireless charging stations as well activated by a solar-charged battery. Reddy, whose design ethos has been described as a “form follows feeling” approach, has carefully calibrated the environment to be a welcoming, contemplative, and constantly evolving one.

“Lexus’ steadfast commitment to the arts and to excellence in craftsmanship has been an inspiring departure point for the installation. Shaped by Air animates the courtyard using mist, light, and metallic forms to create an ethereal installation that both reflects and is transformed by the natural elements of the sculpture garden, blurring the boundaries between art and design,” remarked Suchi Reddy. 

Since 2005, Lexus has been at the forefront of pioneering electrification in the luxury market. With the introduction of their next-generation Electrified Sport concept, Lexus continues to push the boundaries of technology and craft with an unwavering commitment to sustainability and a consideration for the evolving needs of transportation and lifestyles worldwide. Suchi’s public installation––the brand’s fifth immersive experience during Miami Art & Design Week––highlights the full potential of electrification and underscores Lexus’ vision for a future that is human-centred, carbon-neutral, and focused on craftsmanship and quality.

“We are thrilled to partner with the inimitable Suchi Reddy and see the Electrified Sport come to life through the lens of her human-centred approach to design,” said Brian Bolain, Lexus’ global head of marketing. “The Lexus Electrified Sport represents a visceral expression of a Lexus Electrified future. Suchi has brought that vision to life, using mist and light to give it movement, underscoring the exciting future of Lexus design and performance dynamics.”

“ICA Miami is committed to reducing our climate footprint by adapting best practices for sustainability. This includes implementing carbon offsets for major exhibitions and partnering with organizations that are working towards carbon neutrality. We are delighted to align with organizations equally committed to a carbon neutral future, Lexus and Reddymade, in providing a platform for innovative work by Suchi Reddy,” added Alex Gartenfeld, ICA Miami’s Artistic Director.

For more information about Suchi Reddy and Reddymade Architecture, please visit: https://rmdny.com/

For more information about the Institute of Contemporary Art, Miami, please visit: https://icamiami.org/

Lexus has been a familiar face on the peninsula both as a proud partner of Pebble Beach Resorts® for 20 years, and as a sponsor of the Pebble Beach Concours d ’Elegance® for 24 years. This year, the brand will highlight the Lexus Electrified Sport – most recently seen at the Goodwood Festival of Speed – as it makes its first U.S. appearance on the Lexus display at the Pebble Beach Golf Links®. CALTY Design Research President Kevin Hunter will provide his expert insight into the creation of this all-electric, high-performance vision of the future during a Lexus Electrified cocktail reception on Thursday, August 18th from 4:00-7:00 pm local time.

The topics of electrification, performance and the Next Chapter of Lexus will be discussed further on Friday, August 19^th at 1:10pm local time at The Quail, A Motorsports Gathering, via an informative chat between Vinay Shahani, VP of Lexus Marketing in the USA, and Townsend Bell, Lexus Brand Ambassador. 

Lexus Monterey Car Week 2022 Schedule

Lexus showcased its electrified present and future at the Goodwood Festival of Speed, giving tens of thousands of visitors to the annual automotive celebration in the UK the chance to take a close-up look at its current battery electric models together with the radically designed Lexus Electrified Sport Concept.

The concept model was making its first appearance outside Japan since being unveiled by Toyota Motor Corporation President Akio Toyoda in December 2021.  

It drew crowds of admirers across the four-day event and praise from the media. The UK’s Auto Express magazine described it as a “fully electric successor to the Japanese brand’s LFA sports car” with styling that “really has the ‘wow’ factor.” Autocar likewise considered it to be “a spiritual successor o the LFA” and said that Lexus will use the experience of developing the concept for other future EV models “as part of a drive to emphasise the brand’s dynamic focus.”

Lexus has marked the occasion of the car’s European debut at Goodwood with a special “unboxing” film, showing how the sleek sports car emerged from its bespoke transit container.

New images have also been produced, using studio techniques to show how the car might look on the festival’s famous hillclimb course, in front of historic Goodwood House.

The Lexus Electrified Sport Concept is a vision for a future all-electric, high-performance model. Its styling, initially developed at Lexus’ Calty design studio in California, presents bold proportions and a low ride height while the performance potential of its electric powertrain and solid state battery technology suggest 0-100 km/h acceleration in the low two-second area and a cruising range of more than 700 km. Its powerful combination of design and performance references the look and spirit of the Lexus LFA V10 supercar, which itself was a major attraction at the Festival of Speed when it made its first appearance at the event 10 years ago.

Lexus’ festival presence also included the RZ 450e, an all-new battery electric luxury SUV that will be launched across Europe later this year, the all-electric UX 300e compact crossover and the plug-in hybrid electric NX 450h+.

The Lexus Electrified Sport Concept is making its European debut at the Goodwood Festival of Speed taking place from 23 to 26 June in the grounds of Goodwood House in Sussex, England.

This unique model represents Lexus’s vision for an all-electric, high-performance sports car, a foretaste of what the future might hold as the company evolves to become a luxury brand dedicated to battery electric vehicles.

The Lexus Electrified Sport Concept is proving a highlight for visitors to Electric Avenue, a display zone dedicated to zero emission electric vehicles. Admirers have been quick to discern elements of the car’s dramatic styling that echo the celebrated and ultra-rare Lexus LFA.

Where that hand-built supercar of the last decade was characterised by its powerful and acoustically thrilling naturally aspirated V10 engine, the Lexus Electrified Sport Concept looks to a new era of sports models that fully exploit the design freedoms, performance and handling potential provided by an all-electric drivetrain. Lexus anticipates a production version of the concept could be capable of 0-100 km/h acceleration in the low two-second range, while potential use of new solid state battery technology could secure a driving range of more than 700 km.

While the Lexus Electrified Sport Concept looks to the future, the festival is also showcasing Lexus EVs of the present on Electric Avenue: the newly revealed RZ 450e mid-size SUV and the UX 300e compact crossover.

The all-new RZ 450e received its world premiere in April and will go on sale in the UK and Europe later this year. A luxury SUV, it is the first Lexus electric vehicle to be developed from the ground up. It uses a new Lexus electric vehicle architecture that includes a new EV-dedicated platform that provide high body rigidity and a low centre of gravity – qualities that help ensure the comfort, control and confidence that are central to the Lexus Driving Signature. It also provides a long wheelbase that allows for a very spacious cabin. The powerful lithium-ion battery unit is fully integrated in the chassis, beneath the cabin floor, its quality finely controlled to ensure performance is maintained long-term.

The UX 300e is an all-electric version of the Lexus UX compact SUV. Launched in 2020, it has been the pioneer of the Lexus Electrified strategy, combining zero emission performance with the takumi craftsmanship, quality and refinement that are hallmarks of the brand. Its EV system uses a lithium-ion battery, housed beneath the vehicle floor so that a low centre of gravity is maintained. The electric powertrain produces 204 DIN hp/150kW and gives the car a driving range of up to 315 km (WLTP combined cycle figure).

The Goodwood Festival of Speed is to host the first public presentation outside Japan of the Lexus Electrified Sport concept, the company’s vision for a future all-electric high-performance sports car – seen by many as a potential successor to the legendary Lexus LFA.

This study for a radically styled coupe was a striking model among 16 battery electric vehicles (BEVs) revealed by Akio Toyoda, Toyota Motor Corporation President, in December 2021, as he outlined the company’s far-reaching strategy to achieve carbon neutrality.

The company will extract the full potential of its vehicles through electrification, strengthening the fundamentals of linear acceleration/deceleration, brake feeling and exhilarating handling to deliver an even more enjoyable driving experience. The Electrified Sport car will see the Lexus Driving Signature taken to the next stage.

With the essential bold proportions and low ride height of a sports car, it symbolises the future of the Lexus brand. Acceleration time (to 100 km/h) is expected to be in the low two-second range and the car will have a cruising range of more than 700 km. It is possible that a production model may use new solid-state battery technology to achieve authentic high performance.

Through BEVs, Lexus will develop into a brand that offers a variety of experiences, harnessing performance development that only a car maker like Lexus could do, and by honing the craft of making ever more personal products. Lexus will develop a next generation battery EV sports car that inherits the driving taste, or the ‘secret sauce,’ of the performance cultivated by the development of the LFA.

The Goodwood Festival of Speed will take place from 23 to 26 June in the grounds of Goodwood House in Sussex, England. The Lexus Electrified Sport concept will feature in a bespoke display in the Festival of Speed’s Electric Avenue, an area dedicated to electrified vehicles.