The star-studded Finals attracted iconic names in the world of sport, music, fashion, film and politics, with attendees including former Portugal international footballer Luis Figo, Mexican international footballer Rafa Marquez and actress Jaydy Michel, Spanish footballing legend Fernando Hierro and Tennis player Fernando Verdasco.

As part of their commitment to the partnership, Lexus was responsible for the official transportation of players and teams from the 18 competing nations to the tennis village. In addition to the finals in Madrid, Group Stage and quarter-final ties were contested in Innsbruck, Austria and Turin, Italy.

With shared values and beliefs, and both entities striving for unmatched luxury and cherished experiences, the synergy between Lexus and The Davis Cup is clear. The all-new Lexus NX takes centre court as the official car of the tournament, heralding a new chapter for the Japanese car manufacturer. The NX offers new directions in exterior/interior design and new powertrains, which includes Lexus’ first ever plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX’s “Feel More” campaign runs in tandem with a competition celebrated for its vibrant, emotionally charged, and often unforgettable moments of “feeling”, whether that be passion, happiness, sadness, or surprise.

Following the final, Lexus social media channels released exclusive IGTV interview content with Italian player Fabio Fognini, Austrian Dennis Novak and Brit Daniel Evans, reflecting on their thrilling, and sometimes turbulent, tennis careers.

The Davis Cup was first founded in 1900 and has since grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which saw the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid.

Spiros Fotinos, Head of Lexus Europe, commented: “As this iconic competition comes to an end, we’re grateful to the tournament organisers, players and fans for contributing to such a diverse, memorable and unique experience. There is a natural connection between Lexus and The Davis Cup when comparing the dedication, mastery and craftsmanship that both the NX designers and participating athletes exhibit to produce world-beating results that are at the pinnacle of their industry.”

Enric Rojas, Kosmos Tennis CEO, said: "Lexus’ return as the official automotive partner of The Davis Cup further cements the incredible relationship between the two organisations. This year's multi-site format, across three countries, was an opportunity for Lexus to showcase to the world its ability to create unforgettable experiences for an engaged luxury audience of tennis fans. With the industry’s eyes fixed on this iconic competition, both players and teams experienced a level of service and hospitality that has become synonymous with Lexus’ inimitable interpretation of the Omotenashi philosophy.”

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council.

The renowned worldwide car manufacturer and prestigious competition share common values, with each striving for unparalleled luxury and offering unforgettable experiences for both customers and fans alike. The official vehicle of the competition, the all-new Lexus NX, heralds the introduction of a new chapter for Lexus. The NX showcases new directions in exterior/interior design and new powertrains, which includes Lexus’ first ever plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX also utilises advanced technological specifications for increased safety, comfort and convenience.

The NX’s “Feel More” campaign plays on the clear connections with tennis, a sport known for its fast paced, highly emotional, and often iconic moments of “feeling”, whether that be passion, happiness, sadness, and surprise. Throughout the competition, Lexus social media channels will release exclusive interview content with players reflecting on their thrilling, and sometimes turbulent, tennis careers.

For more information on the partnership, please contact your local Lexus public relations representative.

Kosmos Tennis / Davis Cup by Rakuten Finals

Laura Pérez de Mendiola

Tel: + 34 +34 606 24 99 58

#DavisCupFinals / @DavisCup

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council

There is an authentic synergy between Lexus and the Davis Cup, with both striving for unparalleled luxury and offering unforgettable experiences for both customers and fans alike. The partnership also coincides with the launch of the all-new Lexus NX, which opens a fresh chapter for Lexus, heralding new directions in exterior/interior design and new powertrains, including Lexus’ first plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX also includes use of advanced technologies for higher levels of safety, comfort and convenience.

The campaign for the all-new NX is named “Feel More”, which draws on the obvious connections and associations with a sport known for its fast paced, highly emotional, and often iconic moments of passion.

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid.

Spiros Fotinos, Director of Lexus Europe, commented: “We’re incredibly excited to reignite our relationship with this iconic sporting event. The Davis Cup is a unique format across multiple countries that brings together top tennis athletes and fans - many of whom are luxury consumers. The opportunity for Lexus to engage with this audience through a shared passion for excellence, determination and incredible experiences could not be missed."

Albert Costa, Director of the Davis Cup Finals, said: "It is a great luxury to be able to count on Lexus again for the second edition of the Finals. This year's event is being staged in a multi-site format in three countries, and Lexus is demonstrating its enormous capacity for management, service and professionalism. We are confident that, as in 2019, the world's best players and teams will be delighted with the performance Lexus will provide at the competition."

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council.