The Davis Cup by Rakuten Finals 2022 concluded yesterday with the Canadian team crowned worthy winners. Taking place in Malaga from November 22 to 27, competitors experienced the inimitable hospitality that has become synonymous with the Lexus brand. As the official car sponsor of the tournament, Lexus was responsible for the transportation of players and teams to and from the tennis village, across the group and knock-out stages of the competition.

With a focus on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup brought about an opportunity for Lexus to connect with tennis fans that share their passion for craftsmanship, dedication, and artistry. Spotted throughout the finals were the RX 500h performance turbo hybrid, the NX 450h+ plug-in hybrid, the battery electric RZ 450e and the UX 250h self-charging hybrid.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“We have been treated to another exhilarating Davis Cup Finals this year. Lexus has the incredible honor of sharing the stage with some of the most talented athletes in the world of tennis, and fans of the competition were in for a treat. As official automotive partner, Lexus was responsible for facilitating luxurious and comfortable transportation for all athletes and teams – an electrifying opportunity to showcase Japan’s famous philosophy of Omotenashi.”

David Ferrer, Director of the Davis Cup Finals, said: 

"Much like the incredible talent and determination of this year’s finalists, we’re proud to consider Lexus a supporter of the competition and one of the long-standing partners that help us deliver the largest annual world championship in sport. For the 143 nations that entered this year, to the 16-team round-robin in the Finals, Lexus has stood out as a key partner in ensuring an amazing experience for competitors and fans alike.”

#DavisCupFinals / @DavisCup

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams participated in this year's Finals Group Stage, which was held on September 13-18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue automatically qualified for the ‘Final 8’ in Malaga on November 22-27.

The Davis Cup by Rakuten Finals 2022 launches today in partnership with Lexus as the official automotive sponsor of the competition. The finals take place in Malaga, Spain, from November 22 to November 27. Lexus is responsible for the official transportation of players and teams to the tennis village.

The synergy between Lexus and the Davis Cup is exemplified by customers and fans both striving for the luxury of unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates the excitement and energy at one of the world’s most prestigious tennis tournaments, and the inimitable thrill of driving an electric or hybrid Lexus model. This focus on Lexus Electrified means that the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ and the UX Self-Charging Hybrid take center stage at the tournament.  The new RX Performance Hybrid will be displayed on court, while the Battery-Electric RZ will be present at venue during the Finals.

The Davis Cup by Rakuten Finals sees the top two teams in each group competing in the quarterfinals. This follows a 9 week break between group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition, playing against Croatia in the quarterfinals. Australia, Netherlands, Italy, United States, Germany and Canada were also successful in reaching the quarterfinals.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“As the knock-out stage commences, we can see why The Davis Cup by Rakuten is one of the most iconic sporting competitions in the world. Lexus’ synergy with the competition, which also provides unforgettable luxury experiences, gives the brand a platform to showcase its craftsmanship and Omotenashi philosophy to an engaged and passionate audience.”

David Ferrer, Director of the Davis Cup Finals, said: 

"This year's Final 8 in Málaga has been handled with unparalleled levels of hospitality and passion that are synonymous with the Lexus brand. We are all delighted to be able to rely on Lexus once again, as the official automotive partner of the competition.”

#DavisCupFinals / @DavisCup

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams participated in this year's Finals Group Stage, which was held on September 13-18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue automatically qualified for the ‘Final 8’ in Malaga on November 22-27. 

Lexus has been announced as an official principal partner of the Davis Cup by Rakuten Finals 2022, which takes place across a number of major European cities. The competition will kick off with the group stages, held in Bologna, Glasgow, Hamburg, and Valencia, from September 13 to 18. Knockout matches will follow, being held in Malaga, Spain, from November 22 to 27.

There is an authentic connection between Lexus and the Davis Cup, with customers and fans both striving for luxurious and unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates a synergy between the electrifying energy at one of the world’s most exciting tennis tournaments, and the luxurious thrill of driving an electric or hybrid Lexus model. This year’s focus on Lexus Electrified sees the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ and the UX Self-Charging Hybrid take center stage at the tournament. The New Generation Lexus RX will feature at matches in Spain and Italy, replaced with the Lexus RZ for matches in Germany and the UK.

As the official car of the Davis Cup, during the tournament, Lexus will be responsible for the official transportation of players and teams from the 16 competing nations to the tennis village.

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The 16 group stage teams will compete in four round-robin groups of four teams. The top two teams in each group will advance to the quarterfinals. The new Finals format will include a 9 week break between group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“The Davis Cup is one of the most iconic sporting competitions in the world, with a unique format across multiple European cities. Sport, and in particular tennis, is an opportunity to bring together top athletes and fans under one roof - many of whom are seeking luxury, that is personal to them and their passions. Lexus as a brand shares this affinity for incredible dedication to craft, unparalleled luxury and unmissable experiences.“

David Ferrer,  Director of the Davis Cup Finals, said: 

"It is a great luxury to be able to count on Lexus again for the third edition of the Finals. This year's event is being staged in a multi-site format in four countries, and Lexus is demonstrating its enormous capacity for management, service and professionalism. We are confident that, as in the past, the world's best players and teams will be delighted with the performance Lexus will provide at the competition."

#DavisCupFinals / @DavisCup

ENDS

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams will participate in this year's Finals Group Stage, to be held from September 13 to 18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue will automatically qualify for the ‘Final 8’ in Malaga from November 22 to 27. 

The David Cup Madrid Finals is one the most relevant sports events in the world, and it will turn Madrid into the tennis world capital for a week.

The participation of Lexus as the official car for this sports event follows the brand commitment to turn from an automobile brand into a lifestyle brand. This partnership will provide a platform for the launch of the new Lexus UX 250h hybrid, the brand’s innovative premium compact crossover, which is currently launched in Europe.

Leo Carluccio, Director of Lexus Spain, explains “The Davis Cup is one of the longest-standing sports events in the world of tennis, dating back over 100 years; in 2019, this tradition will go side by side with innovation, with a new format. Both these values, tradition and innovation, are part of the Lexus DNA, accounting for a combination of takumi – Japanese craftsmen – craftsmanship, omotenashi – Japanese hospitality values – with its visionary attitude and its well-known and innovative hybrid technology.”

Furthermore, Lexus and the Davis Cup Madrid Finals share values such as the pursuit of excellence, a work-ethic culture, and teamwork.

During the event, Lexus will provide a fleet of 100 self-charging hybrid cars to drive around all the members of the teams taking part in the competition, as well as authorities, VIPs, etc. Over 500 people will commute every day from the city center to the Caja Mágica venue, where the tournament will be held.

Lexus cars are a mobility tool perfectly aligned with the mobility policies developed by the Madrid City Council and Regional Government, since all of the brand’s cars, being self-charging hybrids, have no usage limitations in areas such as downtown Madrid or in terms of antipollution protocols.

DAVIS CUP MADRID FINALS – AN INNOVATIVE FORMAT

The season-closing Davis Cup Madrid Finals will be held from November 18 to 24. As much as 18 national teams will first compete in a group phase, split into six three-team groups. The winners of all six groups and the two best second teams, based on the number of sets and games won, will qualify to the quarter-finals.

The rounds between countries in the Davis Cup Madrid Finals will comprise two singles matches and one doubles match, all of them played on the same day.

MADRID – SEAT OF THE DAVIS CUP MADRID FINALS

The arrival of the Davis Cup Finals to Madrid has been possible thanks to the joint commitment made by the Madrid Regional Government and the Madrid City Council.

The level of infrastructures in Madrid, as well as communications, hotel accommodation capacity, and cultural activities, were key pieces to securing the appointment of the tournament.

The Davis Cup Madrid Finals 2019 will be held in the facilities at La Caja Mágica, located in the Parque Lineal del Manzanares. For 2020, the venue chosen is the Madrid WiZink Center.

Not only will the Davis Cup Madrid Finals bring together national teams from 18 countries, including the best tennis players in the world, but it will also summon in the same venue and city, for the first time ever, tennis fans from 18 countries, who will turn Madrid into the world tennis capital.