The following press materials are now available:

• Replay of the Toyota, Lexus and Century press conferences
• Toyota Group press conference script
• Lexus press conference script
• Century press conference script
• Pictures of Century, Lexus and Toyota displayed vehicles and press conferences

The LBX Morizo RR Concept makes its world debut today at the Tokyo Auto Salon, a reinterpretation of Lexus’ all-new compact crossover as a high-performance model that’s focused on driver engagement and rewards. At the same time, the concept preserves the essential high-quality driving experience and sophisticated design that are intrinsic to the brand

Adding another dimension to the LBX’s convention-breaking character, the concept model has been created with direct input from Toyota Motor Corporation Chairman and Master Driver Akio Toyoda – also known as “Morizo”. Chairman Toyoda gives a personal insight into the project in a short video that can be viewed on Lexus Europe Newsroom.

The LBX Morizo RR Concept is powered by a turbocharged and intercooled in-line three-cylinder engine that delivers a maximum 305 DIN hp/224 kW, driving all four wheels through an electronically controlled system and a Direct Shift eight-speed automatic transmission. All key elements of the car have been honed for performance, including packaging, body, suspension and tyres. To optimise aerodynamics, the development team applied technologies from the world of high-speed air racing..

In keeping with the theme of the Lexus and Toyota Gazoo Racing presence at the exhibition, the concept has been customised with unique details. Morizo’s signature yellow colour features in the plated moulding of the unified spindle grille, the brake callipers and the seatbelts. , which carry the Morizo RR logo. Other features include sports seats, alloy pedals and coloured wheel arch and rocker mouldings. The result is a car that embodies a sense of casual luxury and has the reassuring, rewarding quality of a trusted driving partner.

LBX Morizo RR Concept outline specifications

GX 500 Overtrail “JAOS version”

The Lexus booth at the Tokyo Auto Salon also presents a special version of the forthcoming all-new GX, the GX 550 Overtrail “JAOS Version”.

The SUV – which in standard form will be introduced in Japan and selected Eastern European markets later this year – has a wealth of special features applied by Lexus and JAOS, leading suppliers of aftermarket parts for AWD vehicles. The result is enhanced driving capabilities on all terrains and a commanding, rugged appearance. Elements include a heavy duty-look front bumper that is actually made of strong, lightweight resin, protective wing garnishes, large mudguards, lift-up suspension and tube-style side steps.

With the GX and the Overtrail project, Lexus aims to help people enjoy outdoor lifestyle experiences that are in harmony with the natural world.

Lexus has set out its strategy for a new generation of all-electric vehicles, applying design principles and new technologies that will change the future of cars. At its annual Kenshiki forum in Brussels, the company gave a deeper insight into its roadmap for becoming a 100% battery electric vehicle (BEV) brand globally by 2035, and even earlier in Europe, by 2030 if market conditions allow.

Pascal Ruch, Vice-President, Lexus Europe and Value Chain, said: “Lexus has been a technology pioneer ever since the brand was founded in 1989. It has a proud heritage of challenging the conventions of the luxury car market and consistently delivering new value to customers. When it comes to electrification, we will again push boundaries in the premium automotive world. We will develop a new modular vehicle structure and new-generation batteries, not only to improve the performance of our BEVs but also, and perhaps most importantly, to reinvent driving pleasure.

“There will be a revolution in software too, which will allow us to design vehicles with the highest degree of personalisation, truly making luxury personal for each of our customers.”

The next generation of Lexus BEVs will use the opportunities of downsizing and weight reductions in structural parts to offer more versatile packaging. Advances in electrification technologies will enable further evolution of the Lexus Driving Signature – a constant, rewarding connection between driver and car that gives comfort, confidence and control at all times.

LF-ZL and LF-ZC concepts signal future model thinking

The recently unveiled Lexus LF-ZC and LF-ZL concept cars demonstrate how Lexus intends to maximise the potential offered by electrification and innovative technologies to deliver new mobility experiences.

The LF-ZC (Lexus Future Zero-emission Catalyst), which made its European debut at the Kenshiki event, previews a new Lexus production sedan scheduled for launch in 2026. It reaps the benefits of Lexus’ electrification experience, with sleek proportions, a low centre of gravity, spacious cabin and a design that blends functionality with pleasing aesthetics.

The LF-ZL (Lexus Future Zero-emission Luxury) is a study for a flagship battery electric SUV that enables seamless connection between people, mobility and society. The driving experience can be tailored to each individual user’s preferences and interaction with the vehicle will reach a higher level with the car making personalised suggestions, based on the driver’s style and habits. The use of bamboo as the signature material in the cabin references Japanese tradition, but also reflects a sustainable approach – industrial use of this fast-growing plant is essential to prevent over-growing and protect nature.

Both concepts combine functionality with beauty with a new “provocative simplicity” design theme. This evolves the Lexus identity, using refined, simple design to create a striking presence. 

The fully digital intelligent cockpit gives the driver quick access to controls in an immersive environment. The central feature is a steering yoke to operate Lexus’ exclusive One Motion Grip steer-by-wire technology. Functions are consolidated on small digital screens either side of the driver.  Operational controls such as shifts, safety and driver assistance (ADAS) systems and drive mode selection are located on the left-hand pad, while convenience features such as audio, climate control phone and AI functions are grouped on the right. The concepts are also fitted with digital rear-view and side mirrors and an ultra-wide monitor on the front passenger side for accessing entertainment and mobility apps.

Arene operating system

Lexus’ new Arene Operating System will open new entertainment and connectivity possibilities. Using AI (artificial intelligence), the voice recognition system will provide swift response to commands and be able to make personalised, flexible suggestions – comparable to having a personal butler on hand.  The system will even be able to learn the driver’s routines and preferred apps and functions and activate them automatically, without having to be asked.

Driving performance

Lexus will leverage the specific performance characteristics of BEVs, such as the powerful acceleration and the smooth drive force control provided by its DIRECT4 all-wheel drive technology to enhance the pleasure of driving and make the driver feel at one with their car.

DIRECT4, already featured on the all-electric Lexus RZ and RX 500 performance hybrid, constantly balances the drive torque between the front and rear axles, according to the load on each wheel. This ensures optimal traction in all driving conditions, with more linear acceleration, improved cornering performance and a more stable vehicle posture. With a steer-by-wire system, future Lexus BEVs will offer a more intuitive steering experience, especially when driving on winding roads. 

The new Arene Operating System will change how the vehicle feels and behaves with different driving modes – luxury car or performance car, for example. Going further, the driver can raise the level of sensory experience, changing the car’s sound and vibrations. These features will be made possible with the adoption of a steer-by-wire system and over-the-air access to software options.

Modular vehicle structure

The next generation of Lexus BEVs will use a new modular structure that divides the vehicle body into three parts – front, centre and rear. This will be made possible by using gigacasting, a system that gives greater freedom in vehicle form. Reducing the number of parts – the front and rear sections of a vehicle structure currently comprise around 175 separate elements – will drastically reduce production time and give the flexibility for speedy development of different vehicle types. The front and rear modules can each be produced in less than two minutes. The modular structure will also being the benefits of higher rigidity and weight reduction, which in turn will contribute to linear, natural-feeling vehicle dynamics. Consideration will also be given to repair costs, ensuring that minor accidents do not result in high repair bills for customers.

The manufacturing process will also be transformed with cars moving autonomously through each stage of production on a self-driving assembly line.

Multi-technology approach and product developments

In the near-term, through to 2026, Lexus will continue with its multi-technology electrification approach, based on three vehicle types: models offering multiple powertrain options, such as the UX, NX and RX SUVs; BEVs using Lexus’ current global architecture platform, such as the RZ; and BEVs constructed using gigacasting on a next-generation platform, such as the future model based on the LF-ZC concept.  Over the next few years, vehicles will be introduced in each of these three categories, including BEVs, to expand and diversify the Lexus range.

They will also all benefit from powertrain enhancements and continuous improvements in battery technology. Lexus will be the first adopter of new battery technologies, including a new lithium-ion performance battery that is expected to offer a 10 to 80% recharging time of about 20 minutes and a cruising range of about 800 km (WLTP cycle). A lower-cost battery will also be made available, increasing customer choice.

In spring 2024, the RZ range will grow to include a new front-wheel drive version. Later, the option of One Motion Grip steer-by-wire will be offered for the first time. Also planned for the future is system replicating the feel and operation of a manual transmission for BEVs – another dimension in Lexus’ mission to focus on driving pleasure. From the outside, the vehicle will be as quiet as any other BEV, but at the controls the driver will experience all the sensations of a manual transmission vehicle, including engine sound and vibrations.

Lexus growth in Europe

This year, the company expects its European new car sales to reach about 74,000 units. This is an increase of about 50% on 2022’s performance, making Lexus one of the fastest-growing premium brands. It will also be a new record total for the region, excluding Russia.

This success is founded on a strong model range that has been almost completely renewed during the past two years. The line-up includes three all-new models in the critical D and E-premium SUV segments – the NX, RX and RZ – offering hybrid electric, plug-in hybrid electric and battery electric powertrain options.

The momentum is expected to continue in 2024, propelling the company towards its future ambition of six-digit sales in Europe. Lexus has revealed two all-new models that are taking the brand into new market segments: the new flagship LM “Luxury Mover” people-carrier and the LBX, the company’s first small urban crossover. The LM takes passenger comfort to an unprecedented level while the LBX challenges the established luxury car hierarchy, proving that prestige features, quality and driving experience can be delivered in a small car package. Additionally, a new-generation GX will be introduced in eastern markets, a large SUV offering supreme luxury with exceptional off-road capabilities.

These models demonstrate Lexus’ growth ambitions and desire to continue to push boundaries with vehicles designed to engage with new consumer demographics.

Lexus has been a familiar face on the peninsula both as a proud partner of Pebble Beach Resorts® for 20 years, and as a sponsor of the Pebble Beach Concours d ’Elegance® for 24 years. This year, the brand will highlight the Lexus Electrified Sport – most recently seen at the Goodwood Festival of Speed – as it makes its first U.S. appearance on the Lexus display at the Pebble Beach Golf Links®. CALTY Design Research President Kevin Hunter will provide his expert insight into the creation of this all-electric, high-performance vision of the future during a Lexus Electrified cocktail reception on Thursday, August 18th from 4:00-7:00 pm local time.

The topics of electrification, performance and the Next Chapter of Lexus will be discussed further on Friday, August 19^th at 1:10pm local time at The Quail, A Motorsports Gathering, via an informative chat between Vinay Shahani, VP of Lexus Marketing in the USA, and Townsend Bell, Lexus Brand Ambassador. 

Lexus Monterey Car Week 2022 Schedule

Lexus showcased its electrified present and future at the Goodwood Festival of Speed, giving tens of thousands of visitors to the annual automotive celebration in the UK the chance to take a close-up look at its current battery electric models together with the radically designed Lexus Electrified Sport Concept.

The concept model was making its first appearance outside Japan since being unveiled by Toyota Motor Corporation President Akio Toyoda in December 2021.  

It drew crowds of admirers across the four-day event and praise from the media. The UK’s Auto Express magazine described it as a “fully electric successor to the Japanese brand’s LFA sports car” with styling that “really has the ‘wow’ factor.” Autocar likewise considered it to be “a spiritual successor o the LFA” and said that Lexus will use the experience of developing the concept for other future EV models “as part of a drive to emphasise the brand’s dynamic focus.”

Lexus has marked the occasion of the car’s European debut at Goodwood with a special “unboxing” film, showing how the sleek sports car emerged from its bespoke transit container.

New images have also been produced, using studio techniques to show how the car might look on the festival’s famous hillclimb course, in front of historic Goodwood House.

The Lexus Electrified Sport Concept is a vision for a future all-electric, high-performance model. Its styling, initially developed at Lexus’ Calty design studio in California, presents bold proportions and a low ride height while the performance potential of its electric powertrain and solid state battery technology suggest 0-100 km/h acceleration in the low two-second area and a cruising range of more than 700 km. Its powerful combination of design and performance references the look and spirit of the Lexus LFA V10 supercar, which itself was a major attraction at the Festival of Speed when it made its first appearance at the event 10 years ago.

Lexus’ festival presence also included the RZ 450e, an all-new battery electric luxury SUV that will be launched across Europe later this year, the all-electric UX 300e compact crossover and the plug-in hybrid electric NX 450h+.

The Lexus Electrified Sport Concept is making its European debut at the Goodwood Festival of Speed taking place from 23 to 26 June in the grounds of Goodwood House in Sussex, England.

This unique model represents Lexus’s vision for an all-electric, high-performance sports car, a foretaste of what the future might hold as the company evolves to become a luxury brand dedicated to battery electric vehicles.

The Lexus Electrified Sport Concept is proving a highlight for visitors to Electric Avenue, a display zone dedicated to zero emission electric vehicles. Admirers have been quick to discern elements of the car’s dramatic styling that echo the celebrated and ultra-rare Lexus LFA.

Where that hand-built supercar of the last decade was characterised by its powerful and acoustically thrilling naturally aspirated V10 engine, the Lexus Electrified Sport Concept looks to a new era of sports models that fully exploit the design freedoms, performance and handling potential provided by an all-electric drivetrain. Lexus anticipates a production version of the concept could be capable of 0-100 km/h acceleration in the low two-second range, while potential use of new solid state battery technology could secure a driving range of more than 700 km.

While the Lexus Electrified Sport Concept looks to the future, the festival is also showcasing Lexus EVs of the present on Electric Avenue: the newly revealed RZ 450e mid-size SUV and the UX 300e compact crossover.

The all-new RZ 450e received its world premiere in April and will go on sale in the UK and Europe later this year. A luxury SUV, it is the first Lexus electric vehicle to be developed from the ground up. It uses a new Lexus electric vehicle architecture that includes a new EV-dedicated platform that provide high body rigidity and a low centre of gravity – qualities that help ensure the comfort, control and confidence that are central to the Lexus Driving Signature. It also provides a long wheelbase that allows for a very spacious cabin. The powerful lithium-ion battery unit is fully integrated in the chassis, beneath the cabin floor, its quality finely controlled to ensure performance is maintained long-term.

The UX 300e is an all-electric version of the Lexus UX compact SUV. Launched in 2020, it has been the pioneer of the Lexus Electrified strategy, combining zero emission performance with the takumi craftsmanship, quality and refinement that are hallmarks of the brand. Its EV system uses a lithium-ion battery, housed beneath the vehicle floor so that a low centre of gravity is maintained. The electric powertrain produces 204 DIN hp/150kW and gives the car a driving range of up to 315 km (WLTP combined cycle figure).

Lexus has revealed a new ROV (Recreational Off-highway Vehicle) Concept, a unique hydrogen-powered vehicle offering near zero-emissions driving combined with extreme off-road capability. It reflects a commitment by Lexus to ensure exhilarating driving can co-exist with a carbon-free society centred on responsible mobility.

Adventurous looks inspired by bold Lexus design

For the Lexus ROV Concept, the design team developed a vehicle that would look good in all kinds of natural environments. The car bears all the true hallmarks of an off-road vehicle with its exposed suspension, protective cage and chunky off-road tyres for driving along muddy tracks. Dimensions are: 3,120 mm (length), 1,725 mm (width), 1,800 mm (height).

With the Lexus’ "human centred" philosophy as their starting point, the design team wanted to create the kind of vehicle people would expect from a luxury carmaker yet without losing the rugged performance of an ROV. They designed a body that could protect passengers, incorporate the iconic Lexus signature grille and preserve enough travel for the front suspension. In addition, the front fenders were conceived to offer protection against any stray rocks and mud.

The suspension cover, connected to the rear hydrogen fuel tank, protects functional parts as well as conveying the sense of durability inherited from Lexus SUVs. The dark bronze paint is carefully crafted along with a lightweight body and suspension designed for both comfort and fun off-road driving. Lexus ‘L’-motif front and rear lights and the rear LEXUS badge express the latest Lexus design language.

Inside, based on the Tazuna concept, it has a simple meter that instantly reads the information the driver needs while the driver concentrates on driving.

Feel the Lexus quality and craftsmanship

The new concept showcases outstanding build quality with the luxury feel of Lexus craftsmanship in both the interior and exterior, as never been seen before in a ROV. Luxury details include a leather steering wheel and a sculpted shift knob and seats which feature suspension elements that smooth bumps out of the ride. The seats are upholstered in hard-wearing synthetic leather. For demanding off-road driving, the first Lexus hydrogen ICE will meet all the carmaker’s stringent requirements for QDR (Quietness, Durability, Reliability).

Clean yet exciting hydrogen power

While tackling its carbon neutrality goals, Lexus is passionate about the enjoyment of driving cars. This ROV Concept embodies the exciting sound of an ICE and the responsive rise in torque that comes from the fast combustion speed of hydrogen, which Lexus believe is highly compatible with the ROV.

This hydrogen powered ROV concept is the result of Lexus’ desire to preserve true off-road pleasure in tomorrow’s low carbon society. To power this off-road fun, the 1.0-litre hydrogen engine works just like a petrol engine, but with a high-pressure tank for compressed hydrogen which is delivered precisely by a direct hydrogen injector. Importantly, Lexus’ new hydrogen engine produces close to zero emissions, with a negligible amount of engine oil burned during driving.

Developed with its own ‘Lexus Driving Signature’

With a lightweight body composed of a strong pipe frame and suspension that boasts a large amount of travel, the driver will enjoy the car's natural movements, the distinctive ‘Lexus Driving Signature’ and the possibility to go anywhere they desire. Designed for dynamic and comfortable driving, the agile design and the responsiveness of the hydrogen engine make the Lexus ROV a fun vehicle to drive with exceptional off-road capability.

Spiros Fotinos, Head of Lexus Europe, comments: “The Lexus ROV is our response to the growing passion for the outdoors and adventurous spirit of luxury consumers. As a concept, it fuses our desire to also develop lifestyle-oriented products with our ongoing research into new technologies that contribute to carbon neutrality. As well as delivering a concept that is thrilling to drive, it has near zero emissions thanks to its hydrogen powered engine.”

Last month, Lexus launched the Virtual Interiors series, a collaboration with three luminary designers to reimagine the interior of the LF-Z Electrified, a concept vehicle that embodies the future of the brand. Now Lexus takes the series one step further, partnering with Shudu, the world’s first virtual supermodel, to bring the Virtual Interior to life.

Focusing on the hyper-futuristic interior imagined by digital artist Ondrej Zunka, Shudu was a natural fit to explore the space between reality and digital art. Zunka’s design features space-age mechanisms, sci-fi materials and nods to artificial intelligence, yet it is rooted in the human experience. Elegantly perched in the driver’s seat of Zunka’s re-envisioned LF-Z Electrified Concept, Shudu brings a warmth and human touch to the virtual design.

A pioneer in the virtual fashion space, Shudu is no stranger to real-world collaborations. She has modelled in campaigns for Ferragamo and Christian Louboutin and editorial features in Vogue Australia, Glamour Brasil and Harper’s Bazaar Arabia. This is her second collaboration with Lexus, after last year’s Freedom to Move project which featured masks created by Nigerian architect Tosin Oshinowo and British textile designer Chrissa Amuah.

To celebrate the world premiere of the LF-Z Electrified, a battery electric concept vehicle symbolizing the brand’s next chapter, Lexus has partnered with three pioneering artists and designers to re-imagine the latest concept car’s interior. Star footwear designer Salehe Bembury, digital artist Ondrej Zunka and Japanese fashion label Hender Scheme bring virtually rendered interiors that reflect Lexus’ continued dedication to accelerating its electrified future.

Conceived as a platform for collaboration, the LF-Z Electrified Virtual Interior series brings together ambitious and innovative talent across a range of creative practices. The program introduces a new approach to design, a synergy between art, fashion, lifestyle, and technology that challenges the status quo of the automotive space. The collective of creatives, handpicked by Lexus, exemplifies the different aspects of Lexus’ core principles: future-inspired design, Japanese heritage and takumi craftsmanship, and an enhanced human-machine connection.

“LF-Z Electrified embodies the future of the Lexus brand, so it is exciting to see that future represented by such diverse talent across the design space,” says Brian Bolain, general manager at Lexus International. “Each of the collaborators brings a fresh energy that not only reinterprets the interior of the LF-Z but also examines the themes of Lexus’ next chapter.”

Salehe Bembury: blending future aesthetic with organic materials and bright colors

Kicking off the series is award-winning footwear designer Salehe Bembury, whose interior design concept embraces the future. Bringing his nature-inspired design approach to the LF-Z Electrified, Bembury conceptualized a virtual interior that blends both a futuristic aesthetic with organic materials alongside his signature use of bright colour.

“I want this car to feel like a seamless juxtaposition of machine and nature,” says Bembury. “Equally utilizing the function of the machine and the benefits and nature to fuel and nurture the passengers to their destination.”

The concept uses colours inspired by sandstone landscapes and other natural tones, setting aside traditionally futuristic materials in favor of natural materials like cedar, cork and granite. These natural materials sit alongside textiles and patterns that reference Bembury’s background in sneaker design, such as a “hairy” suede used on the seatbacks, and a fingerprint motif that is often found in the designer’s work, applied here for a personalized control panel.

“Just as he has done with footwear, Salehe has pushed the envelope of what design can be in terms of material selection, silhouette and storytelling,” says Bolain. “He is one of the most exciting designers in the sneaker space right now, and he embodies the bold thinking and energy that we see in Lexus’ future.”

Ondrej Zunka: seamlessly embracing future technologies rooted in thoughtful consideration

Forgoing traditional notions of car design and transporting the Lexus LF-Z Electrified further into the future, Ondrej Zunka’s concept car features space-age mechanisms, sci-fi materials and multidimensional hues that transcend both time and space. “This interior design is purely speculative, so I allowed for free associations and pure imagination and creativity,” says Zunka. “I wanted to make the interior feel as if it wasn’t made by humans, but maybe designed by a sophisticated artificial intelligence. I wanted to go past any known language and design concepts and forget about what is usually used in automotive interior design.”

Looking at Lexus’ commitment to intuitive technology, Zunka, through the lens of his digital art practice, renders a virtual interior that pushes the boundaries of functionality and design. The tech-forward interior imagines intelligent lighting along the car’s panels that emit an entirely visceral sensation that subtly regulates mood. Translucent silicone seat cushions with memory foam-like properties and a panoramic ceiling, crafted from brushed chrome, complete Zunka’s hyper-futuristic vision for the Lexus LZ-F Electrified.

Hender Scheme: leather craftsmanship rooted in Japanese heritage

With their deep focus on the natural material characteristics of leather, Tokyo-based fashion label Hender Scheme was a natural fit to reflect Lexus’ Japanese heritage and takumi craftsmanship. For their LF-Z Electrified virtual interior, Hender Scheme imagines an entirely leather interior juxtaposed with the concept vehicle’s groundbreaking technology. The untreated, organic material will develop a “patina” over time, deepening in color and becoming unique to each vehicle. The concept reflects the passage of time and the driver’s relationship to the vehicle.

In a process that mirrors the 60,000 hours of experience required of a Lexus takumi craftsman, the design is rooted in the work of specialty craftsmen from Asakusa, Tokyo. At the beginning of the process, leather requires trained eyes to identify its natural material characteristics for use on the project such as thickness and elasticity. From there, molding methods would be introduced to shape the leather to the roof, doors and dashboard, beautifully finishing these sculptural parts.

The global online debut today of the LF-Z Electrified concept signals future initiatives and the start of an era of brand evolution for Lexus.

Lexus has gained a unique market position through the concurrent development of the world’s most extensive range of premium hybrid electric vehicles and the production of the LFA supercar and other thoroughbred “F” performance models. Its hybrid electric strategy has yielded almost two million sales globally since the introduction of the RX 400h in 2005, while today it offers nine hybrid electric and battery electric models for sale in around 90 countries worldwide. Its distinguished record as a technology innovator and world leader in electrified powertrains gives it the perfect platform from which to meet new challenges.

The automotive industry is in a once-in-century period of transformation in which it has to address unprecedented changes in people’s lifestyles and values, delivering mobility while also meeting the urgent social mission of carbon neutrality and embracement of the United Nations’ Sustainable Development Goals (SDGs).

Drawing on its experience and embracing innovation through its Lexus Electrified vision, Lexus will apply its research and development strengths to the maximum to achieve these goals while continuing to exceed customer expectations with premium quality cars that deliver great driving engagement and luxury craftsmanship.

The new LF-Z Electrified concept incorporates driving performance, styling and technologies that Lexus plans to realise by 2025. It will further advance the Lexus Driving Signature, bringing together expertise gained in performance car development with new opportunities offered by electrified powertrains to give the driver exceptional responsiveness and a sense of being fully connected with their car.

The LF-Z Electrified delivers this through its use of advanced technologies and a dedicated EV platform. For example, it achieves superior dynamic performance, thanks to the ideal location of the battery and electric motor, DIRECT4 all-wheel drive technology and other features that ensure a high degree of mobility freedom that sets it apart from conventional vehicles. It also provides advanced infotainment functions that will be available to Lexus customers in the near future.

By 2025, Lexus will introduce 20 new or upgraded models, including more than 10 battery electric (BEVs), plug-in hybrid electric (PHEVs) and self-charging hybrid electric (HEVs) to meet the needs of different countries and regions around the world. It will strengthen its core sedan and SUV ranges and also explore the possibility of introducing new vehicle types, such as sports models, cars appropriate for chauffeur driving and models in entirely new categories. Throughout, Lexus will rise to the challenge of delivering new premium values, while exceeding the diverse expectations of its customers worldwide.

Lexus intends to offer electrified versions of all its models by 2025, by when it also expects electrified vehicles to account for more than half its global sales. It further aims to achieve carbon neutrality throughout the entire lifecycle of all its models by 2050, including in materials manufacturing, parts and vehicle logistics and disposal and recycling. In addition to careful selection of the materials used in its vehicles, Lexus will also consider the environmental impact of how those materials are made.

In March 2024, Lexus will open a new business and technology centre in Shimoyama, Aichi prefecture, Japan, to accelerate the planning and development of new products. This will bring together the teams involved in the design, development and planning of the next generation of vehicles and promote open and valuable collaboration with external partners. This focused approach to teamwork will help increase customer rewards, such as realising the full potential of the Lexus Driving Signature.

Koji Sato, President and Chief Branding Officer, Lexus International

“I would like to express my heartfelt respect to all the people around the world who are working so hard in the face of various difficulties.

“While fulfilling our social mission of realising a carbon-neutral society, we will continue to provide the fun and joy that cars bring, and we will contribute to the happiness and smiles of our customers and everyone involved with Lexus.

“Starting with two new models to be released this year, we will continue to develop innovative products that will add colour to the diversifying lifestyles of our customers.

“We hope you will look forward to the future of Lexus with its strong will to create a future mobility society.”

LEXUS LF-Z ELECTRIFIED – PRINCIPAL FEATURES

The LF-Z Electrified previews the future of Lexus, with design, driving and advanced technologies that will feature in new models to be introduced by 2025.

Its use of a dedicated EV platform is a fundamental step in realising the Lexus Electrified goal of “using electrification technology to achieve a significant evolution in basic vehicle performance.” The new DIRECT4 all-wheel drive control system also sets the concept apart from conventional vehicles.

By combining the electrification and motion control technologies it has developed over the years, Lexus aims to deliver the Lexus Driving Signature with a driving experience that builds a better, direct connection with the driver.

The exterior bodywork is deeply sculpted, accentuating an emotional appeal that is intrinsic to Lexus, while mounting the high-output electric motor at the rear contributes to dynamic and agile performance.

The interior is an open and minimalist space, featuring a Tazuna cockpit design that’s tailored to the specific qualities of EV driving and embracing the human-centred philosophy that has been at the heart of Lexus throughout the brand’s history.

The vehicle’s artificial intelligence (AI) uses dialogue with the driver to learn their personal preferences and behaviour characteristics, enabling it to make helpful suggestions such as details about route guidance and destination information. It will also add to the driver’s peace of mind by considering safety issues during the journey.

AN ENHANCED HUMAN-MACHINE CONNECTION

The Lexus Driving Signature gives the driver a sense of being seamlessly connected to the car’s acceleration, deceleration and steering at all times, with prompt linear responses that are faithful to their inputs and intentions.

The design and engineering of the LF-Z Electrified produces this driving quality, having ideal inertia characteristics thanks to the optimal location of the battery and motor. Electrification means the car’s packaging is not constrained by the driving of the wheels through the engine and transmission, an evolution in basic vehicle operation that helps the Lexus Driving Signature to be realised.

Positioning the battery longitudinally beneath the floor makes for a more rigid vehicle structure, lowers the car’s centre of gravity and helps absorb noise and vibrations from the road surface. This approach further raises the level of quietness and ride comfort – long-established hallmarks of Lexus vehicles – and also makes for a more spacious and comfortable cabin.

Lexus’ new DIRECT4 system allows for free, independent control of the high-torque motor’s drive force to all four wheels. It will adapt to provide front, rear or all-wheel drive as appropriate to any driving situation, helping control vehicle posture. It responds to the driver’s use of the accelerator and steering wheel to give powerful acceleration and cornering performance, perfectly aligned with the driver’s intentions.

The steering is by-wire, so there is no mechanical connection to the steering shaft. This gives a more direct correlation between steering operation and driving force so the vehicle can turn with less steering angle in response to the driving conditions. The driver will experience the benefits of this advanced technology with greater steering precision that matches their intentions. The fully electronic system also filters out unwanted vibrations from the road surface, while communicating the necessary steering feel to give and exhilarating drive.

A FUTURE DIRECTION FOR LEXUS DESIGN

The LF-Z Electrified is a study concept that previews how Lexus design will evolve, aiming for a simple and captivating shape rooted in strong proportions and a distinctive appearance. The overall form comprises a smooth cabin section with a low nose and a peak at the rear – a design characteristic unique to EVs. The large diameter wheels are pushed out to the corners of the vehicle, helping lower the centre of gravity and creating a wide stance.

The designers have taken up the challenge of evolving the iconic Lexus spindle shape to realise a new “spindle body,” creating a new expression of the vehicle’s architecture. The design also references the performance of the DIRECT4 system with seamless, dynamic changes in the surface of the doors from the front to the rear and eye-catching treatment of the wheel arches.

At the rear, a clean and simple horizontal design combines with a shape that emphasises the wheels to generate a powerful stance. The slim, horizonal rear combination lights feature a new Lexus logo, symbolising a new generation of Lexus design.

NEW TAZUNA COCKPIT AND OPEN INTERIOR CONCEPT

The new Tazuna concept for the cockpit takes Lexus’ core human-centred approach to a higher level. It is inspired by the relationship between a horse and rider, where commands are communicated by the use of the reins, interpreted here by the close co-ordination of switches on the steering wheel and a head-up display. This allows the driver to access vehicle functions and information intuitively, without having to move their line of sight and while keeping their attention on the road ahead.

The cockpit is the heart of the vehicle, while the instrument panel and other elements are positioned relatively low down in relation to the occupants. This creates a refreshing sense of openness and the welcoming omotenashi quality of a hospitality space where every detail has been carefully considered.

A seamless connection from the cowl to the front and rear doors gives the space a clean and high-quality feel. The glass panoramic roof adds to the feeling of openness throughout the cabin.

Driver information sources, such as the augmented reality (AR) head-up display, gauges multimedia touchscreen and other elements, are contained in a single module, while driving system controls are grouped around the steering wheel. This layout suggests the direction next generation Lexus interior styling will take, with the forward view expanded and the driver’s line of sight naturally drawn forwards.

ADVANCED FEATURES TO ENRICH THE DRIVING EXPERIENCE

The LF-Z Electrified’s artificial intelligence (AI) provides constant support and takes an active role by learning the driver’s preferences and behavioural characteristics. Voice communication contributes to the ease of driving. The voice recognition function uses the latest AI to recognise, learn and adapt to the driver’s habits and preferences, giving support with tasks such as planning driving routes and providing destination information. This interactivity will build a dialogue between the AI and driver, improving the driving experience and providing support like a lifestyle concierge.

A digital key gives family and friends access to the car without having to share a physical key. Vehicle functions can also be operated using a smartphone, such as door locking and unlocking. By giving service providers access to the vehicle via the digital key, drivers can enable services such as package delivery to the car and car sharing.

The doors use an E-Latch system. When the driver or a passenger approaches the car carrying a key, the retractable door handle automatically presents itself; the door can then be unlocked and opened smoothly simply by touching a sensor inside the handle. To exit the car, the door can be opened by pressing the door opening switch. Sensors on the vehicle monitor the surrounding area and warn of an approaching vehicle or cyclist, reducing the risk of an accident when getting out of the car.

The panoramic roof is made of electrochromic glass that can be dimmed when required and has functions for privacy and illumination that reflects the night sky. to reflect the night sky. A touch panel in the centre of the roof allows front and rear occupants to communicate with each other, while the rear seats have massage and recline functions.

A next generation Mark Levinson audio system reproduces the sound quality of international concert halls within the car’s acoustic space. Precise control of the speakers allows music to be enjoyed by both driver and occupants under ideal conditions. A sound management function with noise cancellation can filter out ambient noises in the cabin, making it easier for occupants to hold a conversation with each other.

LF-Z ELECTRIFIEDTECHNICAL SPECIFICATIONS

• Overall length (mm) 4,880
• Overall width (mm) 1,960
• Overall height (mm) 1,600
• Wheelbase (mm) 2,950
• Kerb weight (kg) 2,100
• EV driving range – WLTP (km) 600
• Battery type Lithium-ion
• Battery capacity (kWh) 90
• Charging power (kW) 150
• Cooling method Liquid
• Acceleration 0-100 km/h (sec) 3.0
• Max. speed (km/h) 200
• Max. output (kW) 400
• Max. torque (Nm) 700

NEW LEXUS BUSINESS AND TECHNOLOGY CENTRE TO OPEN IN 2024

Lexus will open a new business and technology centre in Shimoyama, Aichi prefecture, Japan, in March 2024. This will bring Lexus engineers and designers together with their product planning colleagues.

Here, both cars and employees will be developed through “driving and fixing” on test courses at the centre that replicate harsh driving environments from around the world. This is made possible thanks to the large site at Shimoyama and its naturally undulating landscape.

A new Lexus building and a “Messe” convention/exhibition centre will also be constructed, with facilities where the company can work on projects with its external business partners. Both facilities will enable people from Lexus and external businesses or organisations to co-operate in open and agile working to move car manufacturing beyond its current boundaries.

The cornerstone of new vehicle development will be a new three-storey Lexus building. The ground floor will feature an area emulating the look and feel of a pit garage at the Nürburgring race circuit, where people from all business functions can work on projects together, using cutting-edge digital tools for agile vehicle development.

The layout of the design space on the second floor has been drawn up to maximise creativity, with clay models on prominent display. Here, designers, production engineers, aerodynamicists and other members of the experimental department can collaborate closely on new ideas, at the heart of Lexus design development

The first-floor office space has an open-plan design that will encourage different business functions to work together and maximise individual creativity. To accelerate car-centred development, a flexible approach to working will enable employees to move freely between the floors whenever necessary.

The Messe building will encourage and enable creativity with Lexus’ external business partners. As well as a multi-purpose hall, it has a garage area where teams and business partners can meet to view, assess, work on and interact with vehicles.

Development of the test courses has started, and testing is already under way on a 5.3 km country route, rising through 75 m and featuring a range of different bends, making use of the natural contours of the land. There will be around 10 different test tracks in all, including a high-speed evaluation course and others which replicate different road surfaces from around the world.

The important issues of co-existence with the local environment and communities have been carefully considered in the development of the Shimoyama centre.

Great effort is invested in maintaining and managing the natural environment; preserved features and native plants and wildlife are present in about 70% of the site. Lexus is also working to support regeneration and conservation of nearby forests and rice fields, referred to locally as satoyama (neighbouring ecosystems that are closely linked to local human life). Dry and degraded rice paddies are being restored in wetland habitats and year-round water channels are being installed in surrounding valley fields to provide a refuge for aquatic life. In addition, tunnels and bridges have been constructed to preserve the natural topography as much as possible and to provide habitats and migration routes for animals and plants.

The one-of-a-kind Lexus Sport Yacht stunned the automotive and yachting worlds when it was revealed in January 2017 at an exclusive media event in Miami by Toyota Motor Corp. president Akio Toyoda along with Yoshihiro Sawa, president of Lexus International, and Shigeki Tomoyama, Toyota Motor Corp. executive vice president with responsibilities including Toyota Marine. 

The Lexus Sport Yacht concept was conceived by Lexus Design to explore new areas of luxury and active lifestyles. It was engineered by the Toyota Marine Division and a single running proof-of-concept was built in partnership with Marquis-Larson Boat Group of Pulaski (Green Bay) Wisconsin, USA. 

Production Announcement 

While accepting the award today at the Japan International Boat Show, Shigeki Tomoyama also announced plans to produce a future Lexus premium yacht for sale worldwide.

“Based on our amazing experiences in engineering, building, testing and showing the Lexus Sport Yacht concept last year, we’ve decided to take the next bold step of producing an all-new larger yacht that builds on the advanced nature of the concept while adding more comfort and living space,” Tomoyama said. “We plan to start sales in the U.S. in the latter half of 2019, with sales in Japan following in the spring of 2020.” 

The new yacht builds on the partnership with Marquis-Larson, leveraging their renowned boat manufacturing expertise. Planned as a larger 65-foot sport fly-bridge cruiser, the new yacht will have luxury staterooms below deck and entertaining space for up to 15 guests.

Connected services using the company’s new Mobility Services Platform (MSPF) will provide security, smartphone integration, remote diagnostics and maintenance and other services. 

Specifications, pricing and other details of the 65-foot yacht will be announced at a later date.

Background 

The Lexus Sport Yacht concept was a one-of-a-kind vision by Lexus Design. Engineered by the Toyota Marine Division, a single running concept was built in partnership with Marquis-Larson Boat Group of Pulaski (Green Bay) Wisconsin, USA. 

The hull, inner structure and superstructure of the bespoke 42-foot open sport cruiser were made of hand-laid carbon-fiber fabric, vacuum-infused with two-part polyurethane resin. The Lexus Sport Yacht concept was powered by two marinized versions of the Lexus 2UR-GSE 5.0 L performance V8 engines as used in the high-performance Lexus RC F coupe, GS F sedan and new LC 500 grand tourer.

The Lexus Sport Yacht concept carries up to 8 guests on board in high-speed luxury with a high-tech multi-media entertainment system and beautiful hand-made woods and leather.

Specifications: 2017 Lexus Sport Yacht concept 

The Japan International Boat Show is the largest exposition of the Japanese marine industry, held this year from March 8 to 11, 2018, at the Yokohama Bayside Marina and Pacifico Yokohama near Tokyo.The “Boat Of The Year” awards are selected by a committee of 30 Japanese marine journalists.

Toyota Marine founded in 1990 and based at Laguna Gamagori in Aichi, Japan, is one of the largest makers of premium yachts in Japan. Toyota Marine’s Ponam lineup includes fiberglass sport-fishing boats from 26 to 30 feet long and luxury cabin-cruisers in 31- and 35-foot lengths with fully-welded aluminum alloy hulls, each powered by a marinized version of the turbodiesel engine of the Lexus GX300d (3.0-liter turbodiesel 4 cylinder) or LX450d (twin-turbo diesel 4.5-liter V8) luxury utility vehicles. Toyota Marine has previously earned Japan Boat Of The Year recognition for the following models:2016: Toyota Ponam-28V premium sport cruiser2014: Toyota Ponam-31 sport utility cruiser2011: Toyota Ponam-35 luxury cruiser

Marquis-Larson Boat Group is an independent privately-owned company in Pulaski (near Green Bay), Wisconsin, that designs, engineers and manufactures the brands of Marquis Yachts and Carver Yachts and Larson boats. The pinnacle of their line is the Marquis 720 three-level luxury yacht with fiberglass reinforced plastic (FRP) hull, deck and superstructure. For more information please see www.MarquisYachts.com or www.LarsonBoatGroup.com.

Set to debut at the 2018 North American International Auto Show in Detroit, the flagship crossover will be revealed at the Lexus Press Conference on January 15, 2018 at 8:35 am EST / 14:35 pm CET

Can’t make the show? Get your front row access via the Livestream at: https://livestream.com/LexusInternational/Detroit2018.