“Stay Ahead,” the launch campaign for the all-new Lexus RX featured a fast-moving film in the spirit of classic spy movies, following a hero character charged with keeping a mysterious briefcase out of the hands of his pursuers. The agent completed his mission in the RX, driving through the scenic streets of Girona in Spain to deliver his secret cargo. Now there’s a new twist in the “Stay Ahead” story.

In the next phase of the campaign this spring, Lexus invites people to try their luck at unlocking the briefcase to discover what’s inside. Those who crack the code will have the chance of winning an exclusive prize – one of five new NFT artworks, inspired by the famous Lexus Hoverboard.

The Hoverboard was chosen as the subject of the NFTs as it is a perfect expression of the technical innovation that continues to inspire Lexus. Created in 2015, the fully functioning machine used super-conductivity and magnetic levitation science to carry a rider – champion skateboarder Ross McGouran – the length of a purpose-built track.

In the all-new RX luxury SUV, the same pioneering spirit can be seen in Lexus’ first turbocharged performance hybrid electric system – the powertrain used for the RX 500h F SPORT that has a central role in the “Stay Ahead” film. This new electrification technology is also the first Lexus hybrid to work with an automatic transmission, delivering sharper, responsive performance and a higher level of driver rewards. The new range also includes the first plug-in hybrid electric RX, the RX 450h+, which runs by default in pure electric EV mode, and the self-charging hybrid electric RX 350h.

The new adventure game challenge is available now on the official Lexus Europe website at https://www.lexus.eu/new-cars/rx/stay-ahead-film and Lexus’ national websites. The “Stay Ahead” story continues in another short film which freezes at key moments where the player has 10 seconds to decide between two courses of action. Make the right choice, and the challenge moves to the next stage; pick the wrong option and it is game over.

Those who successfully navigate their way through the puzzle to open the briefcase can then put their name forward to take part in a prize draw to win an NFT.

The game can also be accessed via a QR code available to scan at Lexus Centres. It will be available to play through to 31 August 2023 and winners will be announced in September. Participation is age-restricted to people 18 or older. Full details of terms and conditions are provided on the online entry form.

For more information about the new RX, please visit https://www.lexus.eu/new-cars/rx/all-new-rx

This is the scenario of ‘Stay Ahead’, the lead film supporting the launch of the all-new RX in Europe, to premiere in January 2023. Much like the RX, a pioneer in the luxury hybrid electric SUV segment, the film celebrates the similarities between a state-of-the-art car that is inherently forward-thinking and iconic, and an audience that embodies the ethos of “stay ahead” in all aspects of their life. From food and fashion to art and culture, the RX audience is on the search for products and experiences that complement their lifestyle and ambitions.

While the regular 30-second edit of ‘Stay Ahead’ will feature on various media across Europe as the main campaign asset, Lexus has also produced an extended 100-second directors’ cut, allowing viewers to immerse themselves even more in this cinematic experience, a homage to classic spy movies. The director’s cut will be visible on the Lexus Europe site and all national distributor sites.

The end of the film reveals nothing about the contents of the highly-prized briefcase – but Lexus enthusiasts will be able to join a competition to find out more and win exclusive prizes. More details will be released in April 2023, when the competition will be launched to the public.

As seen in the Stay Ahead film, the RX 500h Performance Hybrid combines elegance and power to maintain its position at the front of the pack. Other electrified powertrains offered in Europe include the RX 450h+, featuring Lexus’ benchmark plug-in hybrid electric technology, and the RX 350h, which introduces an efficient alternative to lower displacement diesel and petrol competitor models. The All-New RX also includes a driver-centred “Tazuna” cockpit, improving intuitive control of the car, which simultaneously enhances the driver experience. Thanks to a new Lexus Link Multimedia system, with the “Hey Lexus” onboard assistant as standard, the 14-inch touchscreen and remote functions can be operated on the Lexus Link smartphone app. Drivers will also experience improved handling and responsiveness thanks to the development of Lexus’ GA-K platform, delivering excellent body rigidity and a low centre of gravity.  Optimising the SUV’s fundamentals such as the inertia specifications, weight reduction and powertrain, Lexus have created a more natural dialogue between car and driver.

To find out more about the new RX, please visit Newsroom Lexus Europe.

Inspired by the ground-breaking LC luxury coupe and sights & sounds of globally-renowned musical hotspot Ibiza, viewers have the opportunity to become the DJ themselves by accessing a bespoke platform to create their track, based on the industry-leading Novation Launchpad music sequencer.

An avid driving and (of course) music fan, Mark has himself created a track to his own version of the drive, as inspiration for those taking on the challenge, available to view here: https://www.lexus.eu/lexus-today/make-your-mark/behind-the-scenes/

Celebrated for its musical heritage, having played host to some of world’s most innovative music artists, Ibiza was the perfect location to showcase the Lexus ambition to create amazing experiences in the realms of music, art and technology. Renowned for its iconic coastal roads and crystal blue waters, the stunning Ibizan vistas provide the backdrop to highlight the uncompromising design and performance of the LC.

The LC immersive driving experience marks the next phase in the Make Your Mark campaign, which over the next five months will give consumers and fans the chance to get hands on with some exciting content and amazing experiences.

The design of the LC coupe remains remarkably true to that of the LF-LC concept car, making both winners of the EyesOn Design Award. The LC is the figurehead of an evolving vehicle development culture at Lexus, which embraces an unprecedentedly close collaboration between design and engineering teams to create new models.

To score your track to the ultimate LC driving experience, go to: https://www.lexus.eu/lexus-today/make-your-mark/

Brussels, Belgium - MARCH 10 2016 00.01 CET; Today Lexus Europe unveils a new 360-degree video, giving viewers the chance to step inside an immersive show and become an invisible member of the production team. Actor Jude Law acts as a personal guide in the six-minute interactive video journey, which sees the Hollywood star and a team of experts from the world of immersive theatre propel unwitting members of the audience into ‘The Life RX’ – a world of luxury, excitement and thrills, as depicted in the latest TV advert for the new 2016 Lexus RX.

Shot in a disused underground bank vault and London’s Tom Dixon-designed Mondrian hotel, the video lifts the curtain on a one-night-only immersive performance, which took place last month. Captured with over 80 individual cameras, 25 hidden microphones and 3 bespoke car rigs, the video allows viewers to explore how the production was created and experience the glamour for themselves, submerging themselves within the set.

The audience travel through the experience under the guise of attending a traditional car launch, being laser-guided through a series of opening scenes inspired by the bold design of the RX, before being seated in the luxury SUV. As they don an Oculus Rift headset, the concealed crew quickly transforms an empty hangar into a bustling film set, catapulting the unsuspecting guests into the life of a film star.

Encouraged to improvise in their new role, the participants are pursued by eager photographers and journey through the streets of London to arrive in style at their very own red carpet debut. As they emerge into the spotlight, they are greeted by rows of adoring fans, and as they attempt to tackle a press interview, Jude Law himself appears to ask for the return of his Lexus RX keys.

Speaking about the content, Jude Law said: “The 360-degree video provides a glimpse behind the scenes of what was an epic 14 scene production. In immersive theatre, the audience is often left wondering how everything came together and this video lifts the lid on some of that. We worked with a very talented team to create the experience and hope everyone who watches this video has as much fun navigating their way around it as we did putting it on.”

Spiros Fotinos, Head of Marketing at Lexus Europe said: "On Feb 9th, in London, Lexus Europe in collaboration with Jude Law and an A-list team surprised a select group of 100 participants by exposing them to an immersive theatre experience to celebrate the Life RX. Thinking they were attending a conventional press event, the participants were unwittingly transformed into Hollywood superstars and for 50 minutes, live the Life RX. This campaign has been about sharing the amazing experiences that are the Life RX. We’ve been inspired by the pioneering spirit of the Lexus brand to create new ways to tell our story. Whether you look at the bespoke POV camera we created to shoot the TVC, the use of immersive theatre or the sound and lights technology we have used, everything is cutting edge.”

The launch was meticulously produced and directed by an A-list team including the Performance Director behind many Secret Cinema classics, Simon Evans; the Sound and Graphic designer from smash-hit immersive experience Punch Drunk, Stephen Dobbie; ‘The Railway Children’s’ award winning Set and Costume Designer, Joanna Scotcher; Moschino and Beyoncé Lighting Designer, Tupac Martir; the World’s first immersive talent agency The Department, and many of the cast from cult immersive theatre shows such as ‘You Me Bum Bum Train’ and also included a scene with master tailor Joshua Kane.

To view the video go to http://www.youtube.com/lexuseurope

NB. Viewing directions

- ON MOBILE : 360-degree video works best viewed on mobile devices. On Apple and Android devices, click the link and watch/interact through the YouTube app. Please ensure you update the YouTube app to the latest version. This also works well with Oculus Rift and Samsung Gear VR kits.

- GOOGLE CARDBOARD ON ANDROID : Watch in Google Cardboard on Android Devices – Click the link and open the video in the latest version of the YouTube app on Android. Make the video suitable for Google Cardboard by clicking the cardboard icon in the video player, insert your phone in to the unit, then move your head around to experience the video in full 360-degree.

- ON DESKTOP : 360 video works in the latest versions of Chrome, Firefox & Internet Explorer browsers. Using the link, open in YouTube and tap and drag to move the camera around the video

‘The Life RX’ TV advert can be found at: https://www.youtube.com/watch?v=qF9NTslNGpY

- ENDS –

NOTES TO EDITORS

ABOUT IMMERSIVE THEATRE

In immersive theatre, the lines between performer and audience and between performance and life are blurred. The audience are not passive bystanders and audience members; they are part of the story. However small their role may be, they are placed within in the middle of the action allowing them to individualize their experience based on their reactions and choices and write their own stories.

ABOUT LEXUS

Launched in 1989, Lexus has become renowned throughout the world for its pursuit of perfection, the outstanding quality and sophisticated high-technology content of its products, and for its unique concept of complete customer service. Further reinforcing the traditional Lexus values of unparalleled build quality, comfort and interior luxury, Lexus is currently rejuvenating its line-up, launching a new wave of emotional and inspirational products featuring bolder product execution, superior driving dynamics and state-of-the-art technologies. Today, Lexus remains the first - and only - premium automotive manufacturer to offer a comprehensive full-hybrid model range comprising the RX 450h, the GS 450h and GS 300h, the LS 600h, the ES 300h, the IS 300h and the CT 200h. In Europe, models featuring Lexus Hybrid Drive account for more than half of all Lexus sales.

London, United Kingdom - Last night, Hollywood actor and producer Jude Law starred alongside an elite cast of actors from the world of immersive theatre, in an exclusive interactive show.

The 14-scene odyssey, held at London’s Tom Dixon designed Mondrian hotel and a secret underground bank vault, allowed 100 guests to take centre-stage in the performance and become the star of their very own personalised show. These unwitting participants were catapulted into a live theatrical manifestation of ‘The Life RX’ - a multi-sensorial world of luxury, excitement and thrills, as depicted in the latest TV advert for the new 2016 Lexus RX, which also stars Jude Law.

Each room brought with it new scenarios and unexpected experiences that required guests to improvise in their new persona as an international movie star, whilst the rest of the cast had been fully prepped to work around their specific personalities. The ultimate bespoke performance.

The guests’ new role then took a dramatic turn as award-winning stage and screen legend - and immersive theatre fan - Jude Law surprised them by sharing their ‘red-carpet scene’ finale to the production.

Designed to celebrate the luxury credentials of the new Lexus RX, each carefully crafted scene was inspired by elements of the sharply styled best selling SUV and the extraordinary lifestyle depicted in its TV advert. This creative premise propelled the guests into a multitude of ‘film star’ scenarios, each designed to stimulate the senses in ever more sophisticated ways.

Propelled from one exhilarating scene to the next, en-route guests were laser-guided through underground bank vaults, crawled through giant speakers inspired by Woodstock Sound Engineer, Mark Levinson’s premium acoustics systems, bundled into Lexus RX’s to escape their pursuers, and asked to ride incognito in a customized luxury luggage trolley!

Our stars’ gastronomy skills were tested by a perfectionist, personal chef. Their ‘on-screen presence’ was questioned by cinemas’ media elite. And gaggles of adoring fans threw themselves at our stars during the premier of their very-own movie.

They were even in-demand as fashion muses. Luxury British tailor, Joshua Kane, (playing himself in the production) begged our stars to wear one of his unique creations for the forthcoming awards season. In creating the garment he had used the same expert craftsmanship and hand-stitched techniques seen in the interior of the luxury SUV.

Speaking about the event, Jude Law said: “Immersive theatre is a medium that has interested me for a while now. This is an experience where the audience is in the driving seat, and are taken into an incredibly magical world - having filmed the Life RX ad, being thrust into that world was something I wanted to be a part of. I had a lot of fun and hope everyone who came enjoyed it as much as we did creating it.”

Spiros Fotinos, Head of Marketing at Lexus Europe said: "With ‘The Life RX’ campaign we expressed an attitude that resonates with the modern luxury consumer. Luxury is not only about having the option to do something but actually having the courage to do it and make it your own. This is exactly what we did by staging an unprecedented immersive theatre experience and what we enabled our guests to do. All went through the same 14 scenes but they each experienced something unique and amazing. This bespoke approach reflects the spirit of the Lexus brand and fits perfectly with the bold and innovative character of the new RX."

The event was meticulously produced and directed by an A-list team including the Creative Director of London’s Old Vic Tunnels, Hamish Jenkinson, the Performance Director behind many Secret Cinema classics, Simon Evans, the Sound and Graphic designer from smash-hit immersive experience Punch Drunk, Stephen Dobbie, ‘The Railway Children’s’ award winning Set and Costume Designer, Joanna Scotcher, Moschino and Beyonce Lighting Designer, Tupac Martir and many of the cast from cult immersive theatre shows such as ‘You Me Bum Bum Train’.

‘The Life RX’ immersive experience will be further brought to life using pioneering 360 filming techniques, hidden cameras were placed throughout the experience to allow those who couldn’t attend on the night to enjoy this one off performance at home.

Pictures of the event will be available on February 10 as from 8.30AM CET on Lexus Newsroom: www.newsroom.lexus.eu

‘The Life RX’ TV advert can be found at:

True to its mission of "creating amazing" and inspired by the craftsmanship that goes into every vehicle it makes, Lexus commissioned a team of ice sculpture specialists to explore how ice could be used in place of conventional alloy metal and rubber.

After three months' research, design and testing, the finished wheels were fitted to a Lexus NX for the ultimate ice drive. The car itself was deep-frozen, stored for five days at -30°C (it started first time) before being driven off down a London road.

The addition of in-wheel LED lighting added an extra dramatic dimension to the cutting-edge contemporary styling of the NX.

The project was undertaken by Hamilton Ice Sculptors, a London-based business established for more than 35 years with world-leading experience in producing innovative and large-scale works. For the Lexus commission — the first of its kind — genuine NX wheels and tyres were laser scanned and replicated using computer design and numerical control techniques. The result was an unprecedented fusing of art and engineering.

Just as the skills of Lexus's famous takumi craftspeople are used to achieve the highest quality, the human hand and eye were fundamental to the success of the project. Four sculptors worked for 36 hours to produce each wheel. The millimetre-perfect finish was achieved with hand-crafting, using Japanese steel chisels and shaping tools. Even the tread patterns on the tyres were faithfully reproduced.

The ice was made from softened water taken from a moving flow to ensure it was perfectly clear when taken from the freezer. Acrylic inserts were added to ensure the wheels could take the load of the NX.

Richard Balshaw, Lexus Director, said: "Creating Amazing is what Lexus is about. Projects such as our hoverboard, the origami-inspired cardboard car and now a dazzling set of fully functioning ice wheels, demonstrate how we use advanced technologies and the best craftsmanship traditions to achieve outstanding results. That's not just for eye-catching one-off projects, but for the cars we deliver to our customers, too."

The films can be watched on the Lexus UK YouTube channel:

- Feature film: https://youtu.be/u9CGTCD35Kg

- Making of: https://youtu.be/mc5wZNGNMlQ

Lexus Europe today announced a creative collaboration with Hollywood actor and producer Jude Law to launch the "The Life RX". The campaign is designed to amplify the brand's spectacular new luxury SUV, the 2016 Lexus RX. It will bring to life a fast paced and exciting lifestyle; one with sophistication and edge in which the driver decides what is possible.

The announcement marks the start of a unique collaboration that will encompass the worlds of luxury, experience and craftsmanship. Jude Law will work with Lexus in a truly integrated fashion, allowing consumers to immerse themselves and be immersed in 'The Life RX' through interactive videography and theatre. He will also star in a TV commercial, shot on the glamorous French Riviera and in the beautiful hills of the Italian Fiuggi region.

The advert, airing from today throughout Europe, depicts a valet who upon being given Law's RX keys, takes a seat in the sharply styled SUV and embarks upon an extraordinary, fast paced and luxurious journey. Filmed from a first person perspective, the audience is catapulted into a fast paced and exciting new world. As our wayward valet returns to the hotel, Law emerges to retrieve his keys and get into his car. He immediately senses something is a little out of the ordinary, and knowingly drives off into the distance leaving the valet who has experienced 'The Life RX' for just a short while behind him.

Speaking about the campaign Jude Law said: "I love driving and the escapism that comes with it. The concept of 'The Life RX' was such an interesting one, as it's true that the right car can give you the keys to an extraordinary experience. The team at Lexus envisioned bringing something to life that was immersive and included everyone on the journey, and this was something I was keen to explore."

Alain Uyttenhoven, Head of Lexus Europe said: "We are extremely excited to be partnering with a fantastic actor and true gentleman, Jude Law for 'The Life RX' campaign. 'The Life RX' mirrors the fact that the RX brings a different, rewarding product experience based on a bold design, innovative technologies and above all, a premium luxury feel. At Lexus, providing unparalleled progressive luxury experience is at the heart of our brand DNA and we wanted to bring this message to life with an innovative launch campaign and television ad."

Go to https://youtu.be/qF9NTslNGpY to watch 'The Life RX' advert, and to https://youtu.be/jbzF-E5Hohw to watch a behind-the-scenes clip.

The all-new fourth generation Lexus RX made its European debut at the Frankfurt Motor Show in September, and is on sale now.

Product information and assets are available on Lexus Europe's newsroom at the following address: http://newsroom.lexus.eu/newsroom/135/213/rx

INTERSECT BY LEXUS is a unique luxury space where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests can engage with Lexus while "connecting with the city, and intersecting with other people and cars". The first INTERSECT BY LEXUS opened in Tokyo's Minami Aoyama district in August 2013.

INTERSECT BY LEXUS - DUBAI is located at the heart of the Dubai International Financial Center (DIFC), and offers a relaxing yet stimulating space for people seeking diverse luxury lifestyles enriched by design, art, fashion, culture, film, music and technology.

INTERSECT BY LEXUS - DUBAI is composed of two floors. The lower floor features a garage and exhibition space for Lexus concept vehicles and art installations, while the upper floor provides a lounge, a restaurant, a library lounge, and a shop for CRAFTED FOR LEXUS (www.crafted-for-lexus.com) lifestyle items.

These spaces will host workshops, exhibitions, and events, acting as the launching point for diverse brand activities. INTERSECT BY LEXUS will be further expanded into the global scene, with a space in New York currently being planned.

Both INTERSECT BY LEXUS experience spaces have been designed by Masamichi Katayama, the world-renowned designer and founder of interior design firm Wonderwall. They are designed to embody the Lexus brand, and provide a brand experience with surprise and inspiration unique to Lexus.

Overview of INTERSECT BY LEXUS — DUBAI

Address INTERSECT BY LEXUS, Unit SR-01, Level POD,

Gate Village Building 7, DIFC, P.O.Box 11052, Dubai, UAE.

Telephone number +9714 355 9524

Floor area Upper floor 172 square meters

Lower floor 46 square meters

Operating hours 08:00 — 00:00

Website www.intersect-by-lexus.com

Profile of INTERSECT BY LEXUS - DUBAI's interior designer

Masamichi Katayama

President of Wonderwall Inc. and professor of interior design at Musashino Art University. Masamichi Katayama serves as the interior designer, working in global partnership with Lexus, for all of the INTERSECT BY LEXUS locations. Previous work includes Uniqlo global flagship stores (SoHo New York & 5th Avenue New York; Ginza), OZONE (The Ritz-Carlton Hong Kong main bar/lounge), and Thom Browne New York's flagship store in Aoyama. Katayama's designs, which show respect for tradition and form while incorporating modern elements to achieve balance, have received international acclaim.

www.wonder-wall.com

Profile of INTERSECT BY LEXUS - DUBAI's chef

Tomas Reger

Chef and food consultant. After graduating from a hospitality management school, he worked as a chef for a dim sum restaurant in Dubai Festival City from 2007. In 2010, he began working as a freelance chef and chef consultant. He has participated in numerous projects including Le Sushi Bar and the pop up restaurant Junkyard in Beirut, as well as other projects in Dubai and Bahrain.

The new luxury SUV offers Roll Skyhook Control, a system that takes active suspension performance to a higher level, securing a smoother and more stable ride and a more rewarding driving experience. The RX's suspension has been updated and customers can also specify an Adaptive Variable Suspension system for sportier performance. Ride and handling have also been improved thanks to the engineering of a significantly more rigid vehicle body.

The new Lexus RX is available with an active stabiliser system that minimises the amount of vehicle body roll, while at the same time keeping the car stable as you turn into a bend, and comfortable for everyone on board. The system — which was the first of its kind in the world — cancels out the roll, but stability can still be affected if you are driving over a bumpy surface or hit a pothole.

This is where the new Roll Skyhook Control comes into play, adding a valuable new dimension to the performance of the active stabilisers. This highly responsive, electronic system calculates in an instant the virtual damping force that might occur and simultaneously creates a counter force. The sensation is like the vehicle being stabilised in mid-air — in effect "hooked in the sky". The result is minimised body movement, so the driver can really enjoy steering the car through bends.

Improved suspension

The new RX features an updated version of suspension system used in the current model: MacPherson struts at the front and a rear trailing arm and double wishbone set-up, with components fine-tuned for extra stability when cornering and improved handling overall. Changes include a larger front stabiliser bar, which gives both a crisper turning response and better ride quality.

Sportier performance can be gained by specifying Lexus's optional Adaptive Variable Suspension (AVS). This automatically adjusts the damping force delivered by the shock absorbers at each wheel in response to the quality of the road surface and the driver's inputs. For example, on rough roads, the system switches to a more compliant setting to maintain comfort. When driving through a bend, the damping force is firmer, to reduce body roll and give the RX more performance-focused, flatter cornering.

Building a more rigid body

As well as advanced suspension tuning and technology, the new RX reaps the benefits of having a more rigid body — a fundamental quality that has a positive impact on its handling, comfort and cabin quietness, as well as providing more robust crash protection.

Lexus has achieved this with innovative techniques, including a new ring-frame construction method to create stronger sections around the front and rear doors. Panel joints have been made stronger using high-tech body adhesives and laser screw welding, and high tensile strength steel has been used at strategic points throughout, including the A and B-pillars and underbody crossmembers. Extra spot welds around the rear of the body also contribute to the car's strength and handling stability.

A laser-etching process used in the creation of some of the world's most exclusive musical instruments is amplifying the fine contemporary quality of the real wood veneers featured in the luxury SUV's cabin.

Applied to trim sections on the centre console and doors, the process makes precision cuts through the wood to expose a layer of aluminium beneath, creating a striking line design that draws on the sharp contrast between the rich qualities of the wood and the cool appearance of the metal. The effect is heightened by the application of a protective top coat that is polished to a high shine.

The technique is applied to the RX's sapele wood option, a material with a distinctive ribbon grain that is also used in the manufacture of grand pianos and guitars. As the wood is delicate and vulnerable to damage, the work can only be done by skilled craftsmen. The quality of the results can be compared to a pinstripe woven into the material of a tailor-made suit, or a light-capturing design engraved on the surface of a piece of fine crystal.

This advanced process demonstrates how the new RX follows the pattern set by its successful predecessors in embracing innovative technologies, materials and designs that can reshape people's perceptions of the kind of luxury a prestige SUV can deliver.

With the benefit of 100 years' experience in creating products that please the eye and the ear, Yamaha has been working with Lexus since the launch of the premium automotive brand 25 years ago, providing high-end and exclusive ornamentation elements for the LS limousine and other models.

Demonstrating omotenashi — Japanese tradition of hospitality

The Yamaha laser cut wood inserts are one example among many features in the RX which are inspired by the best traditions of omotenashi, the Japanese concept of welcoming hospitality.

The principles of omotenashi have strongly influenced the way Lexus has designed the RX to be a vehicle in which people feel secure, comfortable and totally at their ease, with all their needs taken care of.

Omotenashi is valued by Lexus as a means of ensuring its vehicles exceed customer expectations. It involves close attention to detail and a personalised approach that understands that every customer is different. The aim is to create a warm and relaxed, yet refined interior environment.

Its influence can be seen many features of the new RX, from the limousine-like comfort provided for rear seat passengers to a power tailgate that can be opened with just the wave of a hand.

Limousine-like rear seat accommodation

Special attention has been paid to ensure everyone on board the new RX enjoys the highest levels of comfort, not least the rear passengers.

An increase in the vehicle's wheelbase compared to the previous model has helped secure even more generous leg, head and shoulder room for the three rear seats. These feature integrated heaters and are power adjustable, with increased angles of recline and cushion slide adjustment (in a 60:40-split configuration).

The result is space and comfort that bear comparison with Lexus' LS flagship limousine. The cabin ambience can be further enhanced by specifying a panoramic roof, which introduces more light and an even greater sense of spaciousness.

Smart power tailgate

The new RX is the first Lexus to offer the convenience of a smart power tailgate. If you are carrying bags or luggage, there's no need to fumble for your key fob or reach for the tailgate release button to open up the trunk. Instead, you can just move your hand over the Lexus emblem on the tailgate to operate the mechanism — you don't even have to touch it.

A sensor recognises the key fob in your pocket or bag and the trigger motion to open the tailgate. The system will work even if you are wearing gloves, and with an elbow motion if both your hands are full. The result is an extra level of convenience and luxury that perfectly expresses the hospitality principles enshrined in omotenashi.

World-first height-adjustable cup/bottle holder

Cupholders are provided in almost every car on the market, but none has yet achieved the neat versatility of the kind provided in the new Lexus RX.

Lexus has produced a simple but effective system which adapts the depth of the holder in the centre console according to whether you are using a cup or can, or a taller drinks bottle. The base of the unit is fitted with a sliding height adjustment mechanism: simply press down with your bottle to gain the maximum depth, or press the release button to bring the base up to the level appropriate for a cup or can. The adjustment range is 70 to 110mm.

There has never been a Lexus like it: sheet metal, glass and plastics have been set aside for the creation of a one-off life-size model crafted in precision-cut cardboard. The remarkable Lexus Origami Car is a faithful replica of the new IS saloon, produced as a celebration of the human craftsmanship skills that go into every car Lexus makes.

The skilled men and women — known as takumi — who work on the Lexus production lines, hone their dexterity skills by learning how to fold paper into an origami model cat, using only their non-dominant hand. The Origami Car takes the spirit of this talent to a far higher level, while also embracing the spirit of Lexus's Creating Amazing global brand campaign.

Click here for Origami cat-folding video

The Origami Car has a fully fitted interior, functioning doors, headlights and rolling wheels. Thanks to an electric motor mounted on its steel and aluminium frame, it can even be driven.

In terms of size and complexity, the project was an unprecedented undertaking for LaserCut Works and Scales and Models, UK-based specialist companies with extensive experience in the design and creation of prototypes, architectural models and bespoke commissions.

Ruben Marcos, Scales and Models Company founder and director explained: "This was a very demanding job, with five people involved in the digital design, modelling, laser cutting and assembly. Just like Lexus, we were committed to producing the best possible quality."

The creative process presented the team with a series of tough challenges: "The seats took a few attempts to get just right and the wheels required a lot of refining. Once we could see the physical pieces taking shape, we could identify where we needed to make improvements — as with anything, there were some elements of trial and error, but as we had all the resources we needed in-house, this made the changes easier to produce."

Lexus provided the team with a digital 3D model of the IS, which was then divided into a series of principal parts, such as the main body, dashboard, seats and wheels. These were then digitally rendered in 10mm "slices" to provide the two-dimensional profiles needed for the laser cutting of each of the 1,700 sheets of 10mm-thick of cardboard — supplied by packaging experts DS Smith. Each layer was given its own reference number to help ensure it was assembled in the right sequence and the entire assembly was done by hand. A water-based/wood glue was used, which had to be left to set for 10 minutes after each application. Accuracy was vital, as changes couldn't be made once the glue had dried. In all, the Origami Car took three months to build.

"In effect we created our own vehicle production line," said Ruben. "There was a lot of repetition in the process and we had to work with military precision, just like the teams that make the real Lexus cars."

This unique vehicle will be revealed to the public as a star attraction at the Grand Designs Live Show at the NEC in Birmingham, from 8 October.

Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona.

Mark Templin, Executive Vice President at Lexus International said: "Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call 'SLIDE', we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn't an easy process. We've experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of our philosophy in design and technology to create Amazing in Motion."

The Lexus Hoverboard project began 18 months ago through a collaboration with a team of scientists from IFW Dresden and evico GmbH, who specialize in magnetic levitation technology. Following extensive testing with pro skateboarder and hoverboard test rider Ross McGouran, in Dresden, Germany, the team were determined to push the hoverboard to its limits and conduct further tests within dynamic surroundings.

"I've spent 20 years skateboarding, but without friction it feels like I've had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It's a whole new experience," said pro skateboarder and hoverboard test rider Ross McGouran.

Since the Lexus Hoverboard was unveiled in June, testing has been carried out in a specially constructed hoverpark, combining elements from skate culture with technology within its architecture. Up to 200 meters of magnetic track was transported to Barcelona from the Dresden facility to lay beneath the hoverpark surface in order to create the dynamic test, offering Lexus the opportunity to demonstrate tricks no skateboard could ever perform, like travelling across water. Lexus has captured the final ride footage and released it as a film led by award winning director Henry-Alex Rubin.

The Lexus Hoverboard technology features two "cryostats"—reservoirs in which superconducting material is kept at -197 degrees through immersion in liquid nitrogen. The board is then placed above a track that contains permanent magnets. Dr. Oliver de Hass, evico CEO, said: "The magnetic field from the track is effectively 'frozen' into the superconductors in the board, maintaining the distance between the board and the track—essentially keeping the board hovering. This force is strong enough to allow the rider to stand and even jump on the board."

The Lexus Hoverboard film called "SLIDE" features the high performance GS F and is part of the fourth project in the Lexus "Amazing in Motion" campaign series that showcases creativity and innovation from the Lexus brand.

***

Notes to editors:

• The Lexus Hoverboard remains a prototype and will not be on sale.

• Official hashtags: #LexusHover and #AmazingInMotion.

About Amazing in Motion:

"Amazing in Motion" is an inspiring set of global projects, created by Lexus International to showcase its imagination, innovation and design excellence. It builds on the Lexus ambition to connect with the hearts, as well as the minds, of the consumer. SLIDE is the 4th in the series of the Amazing in Motion campaign. The previous campaigns can be viewed at: amazinginmotion.com 

About evico GmbH:

evico GmbH is a subsidiary of the Leibniz-Institute for Solid State and Materials Research Dresden (IFW), both based in Dresden, Germany. Evico develops superconducting magnetic bearings for industrial applications and transportation. IFW is a leading research institute in the field of material science that performs research from the fundamentals to applications.

About Ross McGouran:

With his effortless style and huge bag of tricks, Ross has become one of the fastest and most engaging skaters around. Ross began skating 20 years ago on the concrete surfaces of his local skate park in the U.K. He came up quickly through the sponsored ranks due to his ability to skate anything—flying through every contest he entered. Ross is part of the Element Europe team. He is also a pro-rider for Vans Europe, travelling with them to countries such as Sri Lanka, China, New Zealand, Australia, and Spain.

Recent Career Achievements: 2009 and 2010 - 1st UK Champs, 2011 - 2nd UK Champs, 2012 -1st Vans DTSD Amsterdam, 2014 -1st Oslo Games.

Being sponsored by Vans & Element has given Ross a platform to showcase his talent, and magazines such as Sidewalk, The Berrics and Red Bull Skateboarding have been quick to seize on this; especially in the wake of the phenomenally successful "Hold it Down" video from 2013.

About Henry-Alex Rubin:

Upon graduating from Columbia University's film program, Henry-Alex Rubin dove into filmmaking and was mentored by director James Mangold. Since then, Henry has made documentary films and broken into the commercial world, winning various awards along the way. Recently, Henry collaborated with Chiat Day and Gatorade on Derek Jeter's goodbye spot celebrating Yankees fans, the city of New York and the end of Jeter's baseball career. The spot received worldwide acclaim and was featured as Adweek's Ad of the Day, gaining over 9 million hits on YouTube. At the Cannes Lions 2015, Henry came away with a number of Lions, including a Gold in Film for his Gatorade "Made In NY" spot. He also swept the decks with his Burger King, "Proud Whopper" spot, taking home a phenomenal 9 Lions, including 3 Gold, 3 Silver and 3 Bronze across the categories.

#NXontrack - Lexus Europe, today unveiled an innovative film which sees global entrepreneur and musician, will.i.am challenged to create a remix of one of his most iconic tracks, #thatPOWER in a breath-taking music, art and technology spectacular.

Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NX's, hitting the laser 'targets' at the correct tempo to synchronise with his smash hit.

The unprecedented live event, shot in one night last week, sees the musician's skills put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal 'sound-road', race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rise.

Speaking about the video, will.i.am said ''Working with the stunt guys to hit the laser targets in time with the music wasn't easy to get right but the result was awesome. The combination of technology, design and music in this project was out of this world."

A team of sixty-five technicians worked for over seven days to build the rigging for the lights and motion sensitive lasers, designed by world-renowned light artists, Marshmallow Laser Feast (MLF), who has previously worked with the likes of Coldplay and U2.

MLF Creative Director, Barnaby Steel, said: "Together with Lexus, we've created a huge musical game with three stunt drivers as the players and will.i.am as the conductor. Music is brought to life when the cars hit beams of light that are motion sensitive at the correct time and rhythm. It's basically like a giant laser harp with cars instead of fingers. The challenge for will.i.am and the drivers was to navigate the light points on tempo. When they fell off beat and triggered notes off tempo, the system would have to restart."

Alain Uyttenhoven, Head of Lexus Europe, said: "We're projecting that the NX will represent one third of all Lexus sales across Europe this year, so it feels only right that we've created something as bold as this event with will.i.am — something that truly embodies our brand philosophy of Amazing in Motion!"

Launched in September 2014, the Lexus NX marks Lexus' entry into the mid-size premium SUV segment. Since its launch, the car has quickly become one of Lexus' fastest selling vehicles across Europe.

-ENDS-

About Lexus

Launched in 1989, Lexus has become renowned throughout the world for its pursuit of perfection, the outstanding quality and sophisticated high-technology content of its products, and for its unique concept of complete customer service. Further reinforcing the traditional Lexus values of unparalleled build quality, comfort and interior luxury, Lexus is currently rejuvenating its line-up, launching a new wave of emotional and inspirational products featuring bolder product execution, superior driving dynamics and state-of-the-art technologies. Today, Lexus remains the first - and only - premium automotive manufacturer to offer a comprehensive full-hybrid model range comprising the RX 450h, the GS 450h and GS 300h, the LS 600h, the ES 300h, the IS 300h and the CT 200h. In Europe, models featuring Lexus Hybrid Drive account for more than half of all Lexus sales. Lexus sold 53,230 vehicles in Europe in 2014 and aims to increase sales to exceed 60,000 vehicles in 2015.

Luxury automotive brand Lexus has partnered with world leading experts in super conductive technology to create one of the most advanced Hoverboards ever developed.

Mark Templin, Executive Vice President at Lexus International said; "At Lexus, we constantly challenge ourselves and our partners to push the boundaries of what is possible. That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It's the perfect example of the amazing things that can be achieved when you combine technology, design and imagination."

The Lexus Hoverboard operates using magnetic levitation to achieve amazing frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets combine to allow Lexus to create the impossible.

Wrapped in a design that is uniquely Lexus, the Hoverboard features the iconic Lexus spindle grille signature shape and uses materials found in the luxury car brand, from the high tech to natural bamboo.

The Lexus Hoverboard is part of the fourth project in the Lexus 'Amazing in Motion' campaign that showcases the creativity and innovation of the Lexus brand.

Testing of the Lexus Hoverboard will be taking place in Barcelona, Spain over the coming weeks until Summer 2015.

Ends

Notes to editors:

· The Lexus Hoverboard is a prototype and will not be on sale.

· Official hashtags #LexusHover and #AmazingInMotion.

• Four 180° external cameras allow for panoramic pictures to be captured and displayed on a smart phone

• Custom built steering wheel and hand embroidered Nappa leather interior carries the willpower logo

• Huge 22-inch alloys, given a highly luminous black machine finish

Musician, innovator and global entrepreneur will.i.am tonight unveiled his personally designed new Lexus NX at an exclusive launch party in Paris. The highly-anticipated car was revealed ahead of an exclusive DJ set by the Grammy-Award winner, to attending guests from across Europe.

Bearing his name, the special edition NX 200t F SPORT pairs the flair and creativity of will.i.am's innovative personality with the eye-catching striking angles of the Lexus NX. With cutting-edge on-board technology, a sharply-styled exterior and an aggressive and sporty design, the NX is aimed at younger, urban and more design oriented customers.

Speaking about the special edition SUV, will.i.am said: "When I found out Lexus wanted me to be involved in the Striking Angles campaign, my first thought was, can I design a car with you? I'm honored to be launching my bespoke Lexus NX F SPORT in Paris —this car is super fresh and incorporates my personal style. My point of view is the best kind of design will encourage other people to interpret that design."

Alain Uyttenhoven, Head of Lexus Europe said: "Working with will.i.am to produce a bespoke take on the NX has been a fantastic experience. We were immediately struck by his passion to take the aggressive and bold design of the NX F SPORT to a whole new level. The striking design of the NX has already captured the imagination of customers worldwide and will.i.am's bespoke take extends the car's captivating personality and character in a new direction that embodies his unrivalled creativity and vision."

CUTTING EDGE TECHNOLOGY

One of the most innovative features of will.i.am's bespoke NX is the ability to capture panoramic photographs and video footage whilst driving. Built into the customised body kit are four 180° interconnected camera lenses. The media that is captured can then be displayed on the smartphone screen of the driver or passenger, instantly via Bluetooth.

To support the growing trend for consumers to own more than one mobile device, the bespoke car also features the Lexus NX patented Wireless Charging Tray. Located in the centre console box, the innovative technology allows smart phones and other compatible devices to be recharged by being placed on the tray, with no need for a cable.

As can only be expected for a multi-platinum selling artist, the audio system inside the sports SUV is premium. It features a Lexus NX 10-speaker Pioneer Surround Sound System, consisting of 16cm speakers in the front and rear doors and a set of 6.5cm speakers mounted in the instrument panel.

Under the bonnet sits Lexus' all-new 2.0l VVT-iW turbo petrol engine and six-speed automatic transmission, boasting 238 DIN hp / 175 KW and a hefty 350 Nm of torque at 1650-4000rpm. This will take the car from 0-100km/h in a brisk 7.1sec and 80-120km/h in 6.0sec.

EXTERIOR

Through a unique blend of innovation and design, will.i.am has added his own touch to the striking exterior of the NX, producing a lower, wider and bolder model. The bodywork incorporates an arresting blend of brushed aluminum, carbon vinyl and will.iam's signature monochrome, matte pearl white paintwork with a black tinted panoramic glass roof. Powerfully flared front and rear fenders are fused to a diamond-shaped body with lines generated from the spindle grille.

As well as being lowered the bespoke car boasts a set of massive 22-inch alloy wheels. These alloys have been painted with a luminous black machine finish in contrast to the highly visible bright orange break calipers.

INTERIOR

Inside, the stylised bespoke car features a distinctive combination of high performance brushed aluminum and contrasting soft materials to create a bold, yet luxurious, interior design. The signature monochrome colour scheme continues inside creating a clean and cohesive overall look.

Embroidered with will.i.am's globally renowned #willpower logo, the modified leather seats provide the perfect viewpoint to appreciate the Lexus NX innovative central console and custom-built steering wheel. The musician has even specified luxurious Nappa leather and brushed aluminum floor mats.

The Lexus NX was manufactured at the Lexus Miyata Plant, Kyushu, Japan.

Capturing the audience's imagination, the TV spot depicts the Lexus NX travelling through a futuristic cityscape — showing hints of its progressive form as it passes underneath striking road signs and through impossibly faceted tunnels. As the journey unfolds, will.i.am appears on angled TV screens in a passing shop window before emerging in the flesh from a faceted club, stopping in his tracks to admire the striking design of the NX as it drives past.

Speaking about the ad, which features an exclusive remix of his track, "Dreamin' About the Future", will.i.am said: "As a musician and an entrepreneur, I want my ideas and my presence to impact the world around me. The team at Lexus applied the same vision to the ad — showcasing how the NX impacts the design of the world around it."

Alain Uyttenhoven, Head of Lexus Europe said: "We wanted to bring our design philosophy for the Lexus NX to the forefront, transporting consumers to a world entirely built on revolutionary and striking design. It's an attitude that we apply to everything we do at Lexus — from the design of the car, to the innovative technology within. will.i.am perfectly complements the world that we created, fusing our joint passions for progressive design and technology."

As part of the NX Striking Angles campaign, Lexus has created a one off NX, designed exclusively by will.i.am. The highly stylised car will be unveiled in Paris on 24th September, during the annual Paris Fashion Week.

Consumers can expect further announcements as Lexus continues to bring its philosophy of Amazing in Motion to the streets.

The ad and the Making of can be downloaded from the following links:

The Striking New Lexus NX 30' - https://www.youtube.com/watch?v=40K1rOWCXZo

The Striking New Lexus NX 60' - https://www.youtube.com/watch?v=cXXPtM1gdbY

Making of 'The Striking New Lexus NX' - https://www.youtube.com/watch?v=gWW6wEXkumQ

INNOVATOR TO DESIGN LIMITED EDITION LEXUS NXLexus Europe today announced a creative partnership with global entrepreneur, innovator and musician, will.i.am. The Grammy-Award winner will be working with the brand to champion provocative design and technology, as part of its Striking Angles campaign to launch the new Lexus NX.

The announcement initiates the start of a unique collaboration that will encompass the worlds of music, design and technology. As part of the overall campaign, will.i.am is set to design his own limited edition take on the NX, a sharply-styled premium mid-size SUV. He will also star in the brand's latest television commercial, set to be released later this year.

will.i.am said: "Whatever I do I want it to be striking, I want to innovate and revolutionise and my partnership with Lexus on the Striking Angles campaign is no different. Inspired by a shared philosophy in design, we've been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people's imaginations."

A short collaboration film featuring the singer and songwriter has been released to kick-off the partnership. Celebrating the synergy between innovation and technology, the film visually brings to life will.i.am's track, 'Dreaming about the Future', first debuted as part of will.i.am's Pyramidi installation at the Barbican's Digital Revolution exhibition in London. The track, which also features Brazilian musician, Sérgio Mendes, is central to the immersive installation, supported by Lexus, which showcases a mix of digital and analogue music technologies and projection-mapped visuals. The animated graphics, inspired by will.i.am and Lexus' passion for angular and striking design, also feature in the short film.

Alain Uyttenhoven, Head of Lexus Europe said: "We're really excited to be working with will.i.am. His unrivalled passion for design and innovation coupled with his incredible creativity makes him the perfect partner for our Lexus NX Striking Angles campaign."

Consumers can expect further announcements as Lexus continues to bring its philosophy of Amazing in Motion to the streets.

About Lexus

Launched in 1989, Lexus has become renowned throughout the world for its pursuit of perfection, the outstanding quality and sophisticated high-technology content of its products, and for its unique concept of complete customer service. Further reinforcing the traditional Lexus values of unparalleled build quality, comfort and interior luxury, Lexus is currently rejuvenating its line-up, launching a new wave of emotional and inspirational products featuring bolder product execution, superior driving dynamics and state-of-the-art technologies. Today, Lexus remains the first - and only - premium automotive manufacturer to offer a comprehensive full-hybrid model range comprising the RX 450h, the GS 450h and GS 300h, the LS 600h, the ES 300h, the IS 300h and the CT 200h. In Europe, models featuring Lexus Hybrid Drive account for more than half of all Lexus sales. Lexus sold 43,241 vehicles in Europe in 2013 and aims to increase sales to 50,000 vehicles in 2014. The new NX mid-size crossover, to be launched in the second half of 2014, will represent another significant growth opportunity in the future years.

Today Lexus announces its sponsorship of will.i.am's debut artwork in a gallery space, Pyramidi, designed in collaboration with artist Yuri Suzuki. The artwork will be on show to the public at the Barbican's Digital Revolution exhibition from the 3rd July 2014.

The installation explores the interface between analogue and digital music in a live gallery experience featuring projection-mapped visuals accompanied by a newly commissioned song by will.i.am.

It forms part of a show called Sound and Vision. The show explores how digital has influenced the visualisation of music. Pyramidi is one of the key pieces of work which will be part of a collection from artists such as Chris Milk, Björk, Brian Eno, Radiohead and Squarepusher.

Lexus' support of the new Barbican Digital Revolution exhibition builds on the brand's heritage in technology and innovation. Through partnering with will.i.am on this exciting live gallery experience Lexus have been able to celebrate their on-going commitment to creativity and design.

Alain Uyttenhoven, Head of Lexus Europe said:

"Lexus is proud to sponsor the will.i.am installation at Digital Revolution.

Deep rooted in the Lexus ethos stands design, technology and innovation and we believe that will.i.am's unique installation artistically portrays this, reflecting the Lexus mantra of Amazing in Motion.

As with any sponsorship, a sense of shared values and ambitions are essential. will.i.am's installation is a revolutionary experience which, like Lexus, is progressive and pushes the boundaries of creativity."

Note : Images accompanying this press release can be used only in connection with the Digital Revolution at the Barbican and with the following credit line: © Dave Benett/Getty Images #digitalrevolution

Lexus today presented the "STROBE" project — an LED spectacle in which acrobats and stuntmen suspended across Kuala Lumpur's night skyline were lit up in succession to create the illusion of acrobatic motion at impressive speed.

Poised across the rooftops of some of the city's tallest buildings, the 'Lightmen' were dressed in custom-made LED lightsuits that were linked to a purpose-built computer system that controlled each individual LEDs' strobes one by one, tracing a breathtaking display of illuminated figures flying over the city.

Created by CHI & Partners London and directed by Adam Berg[i] of Stink Productions, the campaign will run globally across TV, cinema, print, outdoor, digital and social media.

The spectacle required a team of 40 expert engineers to erect and control large-scale rigging from which the 'Lightmen' were suspended.

The LED suits, which took six weeks to build, were conceived by Hollywood costumer designer Vin Burnham [ii] and world-renowned technical director Adam Wright [iii] — taking design cues from Lexus vehicles, including the iconic spindle grille and the all-new Lexus RC F LED headlights. Each suit contained 1,680 LED lights, all wirelessly controlled to strobe on command using specialist software.

Mark Templin, Executive Vice President at Lexus International, said: "STROBE is the third entry in our 'Amazing in Motion' campaign [iv]. We created this global series of projects to showcase our imagination through innovative design and technology. It builds on the Lexus ambition to connect with the hearts, as well as the minds, of consumers."

Music was provided by Computer Magic, the electronic music solo-project of New York producer and DJ Danielle "Danz" Johnson, who is signed by Kitsuné. Lexus chose the track, 'Running', for the way it effortlessly complements the sequence of the Lightmen, accentuating the flow of movement, while the lyrics support the narrative of the Lightman running through the city at night.

STROBE can be viewed at:

• https://www.youtube.com/watch?v=jhBfeYxTUB0&feature=youtu.be
• Website: amazinginmotion.com/strobe
• YouTube: youtube.com/lexusglobal
• Film: https://www.youtube.com/watch?v=jhBfeYxTUB0&feature=youtu.be

[i] Adam Berg is a world-famous music video and commercials director. For more than a decade Adam has directed award-winning films for some of the world's leading brands including Samsung, Ikea, Jordan and Dulux. In 2009 he was awarded the prestigious Film Grand Prix at Cannes Lions International Advertising Festival for Philips 16:9 Carousel.

[ii] Vin Burnham is an international, award-winning costume and creature designer. In her early career she worked for Jim Henson, before going on to design costumes, including the famous "Batsuit" for Batman. She recently designed "The Living Dress" for Lady Gaga's "Monster Ball World Tour" in collaboration with Adam Wright.

[iii] Adam Wright is a world-renowned animatronics and special effects designer working in TV, film and fashion.

[iv] The 'Amazing in Motion' campaign began with STEPS, a project that explored motion through two 11ft figures brought to life by the art of puppeteering. The second project SWARM took existing quadrotor technology out of its typical engineering environment and moved it into real world settings and locations. The STEPS and SWARM projects can be viewed at: amazinginmotion.com