• Lexus attention to detail produces unique, brand-defining quality and is key to delivering amazing experiences to customers
• The campaign includes films for cinema, television and online channels, featuring the new Lexus RZ electric luxury SUV 

Where Lexus is concerned, details make the difference and are key to its philosophy of “making luxury personal”. This is the message conveyed in a new pan-European brand campaign that illustrates how Lexus’ attention to detail and application of master craftsmanship techniques give its luxury products special quality and appeal.

The campaign, entitled “Details”, uses the recently launched new Lexus RZ luxury SUV to present impactful examples of Lexus’ human-centred innovation and unwavering focus on detail that delivers the brand’s famous Omotenashi hospitality – unparalleled comfort and convenience for everyone, on every journey.

For Lexus, details are not small things, they are everything; and when they combine, they create amazing experiences for Lexus customers.

The campaign, developed in collaboration with T&P, includes master films for cinema, television and online video, together with a rich suite of social assets and stills. They present a deconstruction of the RZ to focus in on contrasting elements in the car, each one demonstrating Lexus’ commitment to perfecting the details.

They include Lexus’ groundbreaking steer-by-wire system and radical new steering wheel design; advanced sonic paint technology that produces an exceptionally deep and lustrous finish; the measures taken to produce a supremely quiet and serene cabin environment; and the design of the Lexus signature L-shaped headlight units.

Lexus, long-established at the forefront of luxury automotive innovation, blends cutting-edge technology with exquisite, distinctive design and unmatched quality. The campaign details these achievements and will inspire discerning consumers to appreciate the artistry and dedication that are invested in every Lexus vehicle.

Filip Belmans, Lexus Europe Head of Brand, said: “With the “Details” campaign we highlight how meticulous attention to every detail makes Lexus cars truly special. The new RZ showcases this philosophy, bringing together design, comfort and quality with advanced technologies such as steer-by-wire to deliver superior driving and, ultimately, the Lexus ‘Amazing Experience’.”

Andre Moreira, Global Chief Creative Officer at T&P, said: “We wanted to move away from the usual ‘car on a winding road’ tropes and look under the skin of what makes a Lexus so unique. By deconstructing the car, we’re showing that these aren’t just technical specs, they are the result of real human obsession. When you see how much care goes into a single stitch or the way the light hits the paint, you realize that ‘Experience Amazing’ isn't just a slogan; it’s a promise that every tiny detail has been considered.”

This is the scenario of ‘Stay Ahead’, the lead film supporting the launch of the all-new RX in Europe, to premiere in January 2023. Much like the RX, a pioneer in the luxury hybrid electric SUV segment, the film celebrates the similarities between a state-of-the-art car that is inherently forward-thinking and iconic, and an audience that embodies the ethos of “stay ahead” in all aspects of their life. From food and fashion to art and culture, the RX audience is on the search for products and experiences that complement their lifestyle and ambitions.

While the regular 30-second edit of ‘Stay Ahead’ will feature on various media across Europe as the main campaign asset, Lexus has also produced an extended 100-second directors’ cut, allowing viewers to immerse themselves even more in this cinematic experience, a homage to classic spy movies. The director’s cut will be visible on the Lexus Europe site and all national distributor sites.

The end of the film reveals nothing about the contents of the highly-prized briefcase – but Lexus enthusiasts will be able to join a competition to find out more and win exclusive prizes. More details will be released in April 2023, when the competition will be launched to the public.

As seen in the Stay Ahead film, the RX 500h Performance Hybrid combines elegance and power to maintain its position at the front of the pack. Other electrified powertrains offered in Europe include the RX 450h+, featuring Lexus’ benchmark plug-in hybrid electric technology, and the RX 350h, which introduces an efficient alternative to lower displacement diesel and petrol competitor models. The All-New RX also includes a driver-centred “Tazuna” cockpit, improving intuitive control of the car, which simultaneously enhances the driver experience. Thanks to a new Lexus Link Multimedia system, with the “Hey Lexus” onboard assistant as standard, the 14-inch touchscreen and remote functions can be operated on the Lexus Link smartphone app. Drivers will also experience improved handling and responsiveness thanks to the development of Lexus’ GA-K platform, delivering excellent body rigidity and a low centre of gravity.  Optimising the SUV’s fundamentals such as the inertia specifications, weight reduction and powertrain, Lexus have created a more natural dialogue between car and driver.

To find out more about the new RX, please visit Newsroom Lexus Europe.

·       The campaign marks the launch of the new compact crossover UX, one of Lexus’ best-selling models in Europe

·       Joy’s hit song “Feet Don’t Fail Me Now” features as the soundtrack for the television commercial (TVC)

Today, Lexus reveals its campaign for the new UX, starring internationally acclaimed, BRIT-nominated and Mercury Prize-shortlisted Joy Crookes as its face and voice.

The collaboration marks a shift in the brand’s talent strategy to reach a younger, more diverse, and socially engaged audience. Crookes is the embodiment of the new Lexus consumer, an ambassador discerningly redefining modern luxury and style.

Coupled with her talent, Joy’s striking style is a curated fusion of cultures and eras, influenced by her upbringing in richly diverse South London. The result is an intentionally unique and powerful aesthetic that shines in every creative output she produces, ensuring she is always pushing visual boundaries while celebrating her heritage. Crookes also uses her platform to raise awareness of issues close to her heart, including sustainability, focusing on how future generations should have access to natural spaces, no matter where they come from. 

The new campaign celebrates the concept of “the energy that drives you on”, and sees Joy enjoying the UX as a space to facilitate her childhood dream of being a world-renowned musician. Acting as a vehicle for her creativity and fast-paced lifestyle, Joy harnesses her passion and energy, two characteristics that continually drive her on.

Content created with Joy falls under several creative pillars, with the underlying narrative that the UX is the facilitator of her metropolitan exploration. Four short films bring this concept to life: viewers are taken on this exciting journey with Joy, firstly with a trip to the beach. Other films follow Joy through a vibrant metropolis, whilst highlighting the UX’s state-of-the-art technology and amazing driving experience. In a vehicle developed with the idea of ‘Continuous Evolution’ in mind, Joy is seen enjoying a drive in her Lexus UX, exploring the city using the faster and more intuitive Lexus Premium Navigation multimedia with ‘Hey Lexus’ voice assistant and cloud updates, which she uses to play the soundtrack of the campaign, ‘Feet Don’t Fail Me Now’.

Improved smartphone integration in the UX means apps are displayed on the new extra-large 12.3” HD or 8” touchscreens, that are now positioned closer to the driver for easier interaction. Meanwhile, the new Lexus Link connected services app helps enhance the driving experience, with intelligent features such as remote air conditioning and remote lock/unlock. Capitalising on Joy’s diverse and far-reaching social following, the campaign also includes exciting content shot for Instagram and TikTok – another opportunity to target a new and more social-savvy audience.

Additional key features and upgrades in the Lexus UX include the introduction of the new F Sport Design grade with sporty exterior design features, as well as the Adaptive Variable Suspension (AVS) and front/rear performance rods which are standard features for the UX F SPORT. New exterior colour, bi-tone paintwork options and interior upholstery choices create a truly personalised experience for those seeking Lexus’ world-renowned Omotenashi philosophy.

Revisions to the UX’s Lexus Safety System+ bring improved performance in the Pre-Collision System, equipping the car with Intersection Turning Assist for safer left and right turns across traffic at intersections and Emergency Steering Assist, which helps the driver steer to avoid obstacles without departing from their traffic lane.

Joy Crookes: “Creativity in all forms gives me energy and inspiration. Working on the new UX campaign, I’ve seen first-hand Lexus’ commitment to craftsmanship and creativity. Like the Lexus UX customer, I’m always striving to express myself. I’m fortunate enough to be able to do that through my music, fashion, and art, and I am thankful that Lexus provided a new platform for me to do just that.”

Pascal Ruch, Vice President in charge of Lexus Europe: “Joy embodies Lexus’ passion and energy for creativity, design and sustainability. Her unique style and bold personality make her the perfect ambassador for the new Lexus UX.”

The new Lexus UX campaign is available to view online at https://www.lexus.eu/car-models/ux/ux-mc-joy-crookes/ and includes a television commercial, OOH advertising, digital advertising, CRM and social media content (both Instagram and TikTok).

For more information, please visit https://www.lexus.eu/car-models/ux/all-new-ux/

For the world-premiere press release, please visit: https://newsroom.lexus.eu/lexus-ux-upgrades-deliver-new-tech-improved-handling-and-more-choice/

For the third consecutive year Lexus is a Sponsor of the 76th Venice International Film Festival – La Biennale di Venezia, which will take place at the Lido from August 28th to September 7th, 2019, with the Argentine director Lucrecia Martel, president of the International Jury of the Competition.

Production excellence, maximum attention to detail, superior quality, perfect symbiosis between craftsmanship and innovative technologies are some of the values uniting the world of Lexus with the world of cinema awarded at Venice.

The new Lexus UX Hybrid, the first full hybrid electric compact SUV in the premium C SUV segment, will be the star of the show, alongside flagship Lexus LS, Lexus ES Hybrid and Lexus SUV RX.

As the Official Car of the event, throughout the Film Festival week, Lexus will have the privilege of driving actors, directors, and other well-known faces of cinema to the red carpet with 35 cars, all equipped with Full Hybrid Electric Technology.

"For the third consecutive year, Lexus is a sponsor of the Venice Film Festival, the most important Italian film festival and one of the most important in the world – said Fabio Capano, Director of Lexus Division – confirming how the magic of cinema joins Lexus' ability to amaze and excite, combining levels of craftsmanship, quality and technology at the top of the market. This search fits perfectly with initiatives and events like this one, ensuring and transmitting to our customers an experience with a strong sense of exclusivity, in line with the Lexus “Experience Amazing".

True to its mission of "creating amazing" and inspired by the craftsmanship that goes into every vehicle it makes, Lexus commissioned a team of ice sculpture specialists to explore how ice could be used in place of conventional alloy metal and rubber.

After three months' research, design and testing, the finished wheels were fitted to a Lexus NX for the ultimate ice drive. The car itself was deep-frozen, stored for five days at -30°C (it started first time) before being driven off down a London road.

The addition of in-wheel LED lighting added an extra dramatic dimension to the cutting-edge contemporary styling of the NX.

The project was undertaken by Hamilton Ice Sculptors, a London-based business established for more than 35 years with world-leading experience in producing innovative and large-scale works. For the Lexus commission — the first of its kind — genuine NX wheels and tyres were laser scanned and replicated using computer design and numerical control techniques. The result was an unprecedented fusing of art and engineering.

Just as the skills of Lexus's famous takumi craftspeople are used to achieve the highest quality, the human hand and eye were fundamental to the success of the project. Four sculptors worked for 36 hours to produce each wheel. The millimetre-perfect finish was achieved with hand-crafting, using Japanese steel chisels and shaping tools. Even the tread patterns on the tyres were faithfully reproduced.

The ice was made from softened water taken from a moving flow to ensure it was perfectly clear when taken from the freezer. Acrylic inserts were added to ensure the wheels could take the load of the NX.

Richard Balshaw, Lexus Director, said: "Creating Amazing is what Lexus is about. Projects such as our hoverboard, the origami-inspired cardboard car and now a dazzling set of fully functioning ice wheels, demonstrate how we use advanced technologies and the best craftsmanship traditions to achieve outstanding results. That's not just for eye-catching one-off projects, but for the cars we deliver to our customers, too."

The films can be watched on the Lexus UK YouTube channel:

- Feature film: https://youtu.be/u9CGTCD35Kg

- Making of: https://youtu.be/mc5wZNGNMlQ

Lexus Europe today announced a creative collaboration with Hollywood actor and producer Jude Law to launch the "The Life RX". The campaign is designed to amplify the brand's spectacular new luxury SUV, the 2016 Lexus RX. It will bring to life a fast paced and exciting lifestyle; one with sophistication and edge in which the driver decides what is possible.

The announcement marks the start of a unique collaboration that will encompass the worlds of luxury, experience and craftsmanship. Jude Law will work with Lexus in a truly integrated fashion, allowing consumers to immerse themselves and be immersed in 'The Life RX' through interactive videography and theatre. He will also star in a TV commercial, shot on the glamorous French Riviera and in the beautiful hills of the Italian Fiuggi region.

The advert, airing from today throughout Europe, depicts a valet who upon being given Law's RX keys, takes a seat in the sharply styled SUV and embarks upon an extraordinary, fast paced and luxurious journey. Filmed from a first person perspective, the audience is catapulted into a fast paced and exciting new world. As our wayward valet returns to the hotel, Law emerges to retrieve his keys and get into his car. He immediately senses something is a little out of the ordinary, and knowingly drives off into the distance leaving the valet who has experienced 'The Life RX' for just a short while behind him.

Speaking about the campaign Jude Law said: "I love driving and the escapism that comes with it. The concept of 'The Life RX' was such an interesting one, as it's true that the right car can give you the keys to an extraordinary experience. The team at Lexus envisioned bringing something to life that was immersive and included everyone on the journey, and this was something I was keen to explore."

Alain Uyttenhoven, Head of Lexus Europe said: "We are extremely excited to be partnering with a fantastic actor and true gentleman, Jude Law for 'The Life RX' campaign. 'The Life RX' mirrors the fact that the RX brings a different, rewarding product experience based on a bold design, innovative technologies and above all, a premium luxury feel. At Lexus, providing unparalleled progressive luxury experience is at the heart of our brand DNA and we wanted to bring this message to life with an innovative launch campaign and television ad."

Go to https://youtu.be/qF9NTslNGpY to watch 'The Life RX' advert, and to https://youtu.be/jbzF-E5Hohw to watch a behind-the-scenes clip.

The all-new fourth generation Lexus RX made its European debut at the Frankfurt Motor Show in September, and is on sale now.

Product information and assets are available on Lexus Europe's newsroom at the following address: http://newsroom.lexus.eu/newsroom/135/213/rx

INTERSECT BY LEXUS is a unique luxury space where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests can engage with Lexus while "connecting with the city, and intersecting with other people and cars". The first INTERSECT BY LEXUS opened in Tokyo's Minami Aoyama district in August 2013.

INTERSECT BY LEXUS - DUBAI is located at the heart of the Dubai International Financial Center (DIFC), and offers a relaxing yet stimulating space for people seeking diverse luxury lifestyles enriched by design, art, fashion, culture, film, music and technology.

INTERSECT BY LEXUS - DUBAI is composed of two floors. The lower floor features a garage and exhibition space for Lexus concept vehicles and art installations, while the upper floor provides a lounge, a restaurant, a library lounge, and a shop for CRAFTED FOR LEXUS (www.crafted-for-lexus.com) lifestyle items.

These spaces will host workshops, exhibitions, and events, acting as the launching point for diverse brand activities. INTERSECT BY LEXUS will be further expanded into the global scene, with a space in New York currently being planned.

Both INTERSECT BY LEXUS experience spaces have been designed by Masamichi Katayama, the world-renowned designer and founder of interior design firm Wonderwall. They are designed to embody the Lexus brand, and provide a brand experience with surprise and inspiration unique to Lexus.

Overview of INTERSECT BY LEXUS — DUBAI

Address INTERSECT BY LEXUS, Unit SR-01, Level POD,

Gate Village Building 7, DIFC, P.O.Box 11052, Dubai, UAE.

Telephone number +9714 355 9524

Floor area Upper floor 172 square meters

Lower floor 46 square meters

Operating hours 08:00 — 00:00

Website www.intersect-by-lexus.com

Profile of INTERSECT BY LEXUS - DUBAI's interior designer

Masamichi Katayama

President of Wonderwall Inc. and professor of interior design at Musashino Art University. Masamichi Katayama serves as the interior designer, working in global partnership with Lexus, for all of the INTERSECT BY LEXUS locations. Previous work includes Uniqlo global flagship stores (SoHo New York & 5th Avenue New York; Ginza), OZONE (The Ritz-Carlton Hong Kong main bar/lounge), and Thom Browne New York's flagship store in Aoyama. Katayama's designs, which show respect for tradition and form while incorporating modern elements to achieve balance, have received international acclaim.

www.wonder-wall.com

Profile of INTERSECT BY LEXUS - DUBAI's chef

Tomas Reger

Chef and food consultant. After graduating from a hospitality management school, he worked as a chef for a dim sum restaurant in Dubai Festival City from 2007. In 2010, he began working as a freelance chef and chef consultant. He has participated in numerous projects including Le Sushi Bar and the pop up restaurant Junkyard in Beirut, as well as other projects in Dubai and Bahrain.

The new luxury SUV offers Roll Skyhook Control, a system that takes active suspension performance to a higher level, securing a smoother and more stable ride and a more rewarding driving experience. The RX's suspension has been updated and customers can also specify an Adaptive Variable Suspension system for sportier performance. Ride and handling have also been improved thanks to the engineering of a significantly more rigid vehicle body.

The new Lexus RX is available with an active stabiliser system that minimises the amount of vehicle body roll, while at the same time keeping the car stable as you turn into a bend, and comfortable for everyone on board. The system — which was the first of its kind in the world — cancels out the roll, but stability can still be affected if you are driving over a bumpy surface or hit a pothole.

This is where the new Roll Skyhook Control comes into play, adding a valuable new dimension to the performance of the active stabilisers. This highly responsive, electronic system calculates in an instant the virtual damping force that might occur and simultaneously creates a counter force. The sensation is like the vehicle being stabilised in mid-air — in effect "hooked in the sky". The result is minimised body movement, so the driver can really enjoy steering the car through bends.

Improved suspension

The new RX features an updated version of suspension system used in the current model: MacPherson struts at the front and a rear trailing arm and double wishbone set-up, with components fine-tuned for extra stability when cornering and improved handling overall. Changes include a larger front stabiliser bar, which gives both a crisper turning response and better ride quality.

Sportier performance can be gained by specifying Lexus's optional Adaptive Variable Suspension (AVS). This automatically adjusts the damping force delivered by the shock absorbers at each wheel in response to the quality of the road surface and the driver's inputs. For example, on rough roads, the system switches to a more compliant setting to maintain comfort. When driving through a bend, the damping force is firmer, to reduce body roll and give the RX more performance-focused, flatter cornering.

Building a more rigid body

As well as advanced suspension tuning and technology, the new RX reaps the benefits of having a more rigid body — a fundamental quality that has a positive impact on its handling, comfort and cabin quietness, as well as providing more robust crash protection.

Lexus has achieved this with innovative techniques, including a new ring-frame construction method to create stronger sections around the front and rear doors. Panel joints have been made stronger using high-tech body adhesives and laser screw welding, and high tensile strength steel has been used at strategic points throughout, including the A and B-pillars and underbody crossmembers. Extra spot welds around the rear of the body also contribute to the car's strength and handling stability.

Luxury automotive brand Lexus has partnered with world leading experts in super conductive technology to create one of the most advanced Hoverboards ever developed.

Mark Templin, Executive Vice President at Lexus International said; "At Lexus, we constantly challenge ourselves and our partners to push the boundaries of what is possible. That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It's the perfect example of the amazing things that can be achieved when you combine technology, design and imagination."

The Lexus Hoverboard operates using magnetic levitation to achieve amazing frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets combine to allow Lexus to create the impossible.

Wrapped in a design that is uniquely Lexus, the Hoverboard features the iconic Lexus spindle grille signature shape and uses materials found in the luxury car brand, from the high tech to natural bamboo.

The Lexus Hoverboard is part of the fourth project in the Lexus 'Amazing in Motion' campaign that showcases the creativity and innovation of the Lexus brand.

Testing of the Lexus Hoverboard will be taking place in Barcelona, Spain over the coming weeks until Summer 2015.

Ends

Notes to editors:

· The Lexus Hoverboard is a prototype and will not be on sale.

· Official hashtags #LexusHover and #AmazingInMotion.