As the official automotive partner of the 78^th Venice International Film Festival, Lexus had the honour of accompanying on the red carpet many prestigious guests with its complete electrified range of SUVs – the NX, UX and RX models – together with the ES sedan and LC flagship coupe. These were joined by the UX 300e, Lexus’s first full-electric model, and the multi-award-winning LC Convertible.

Attending the closing ceremony of the 2021 festival, Penelope Cruz, Jennifer Lopez, Ben Affleck, Dakota Johnson, Kristen Stewart, Matt Damon, Tim Roth, Jane Campion, Silvio Orlando, Toni Servillo and Paolo Sorrentino were among the celebrities arriving at the Lido on-board Lexus vehicles.

This year, Lexus also supported the presentation of “Poltrone Rosse” by brand ambassador, actor, director and screenwriter Edoardo Leo together with UNITA, the National Union of Theatre and Audiovisual Interpreters. “Poltrone Rosse” is a crowdfunding initiative to support performers in a sector that has been particularly affected by the pandemic. In particular, it provides support to women who are absent from work through pregnancy. A row of red armchairs – like those found in cinemas – was installed in a Venice square on Sunday, September 5. Just like going to the movies, cinema-lovers had the opportunity to buy a ticket to sit in one of the red armchairs and listen to famous film people talk about their passion for the big screen, share anecdotes and reveal curiosities that illustrate the role and importance of cinema in their life and personal growth.

The heart of the brand’s presence at the Venice Festival will be the Lexus Lounge set up on the Biennale Terrace, where the two flagship models, the LC coupe and the LS sedan, will be displayed. Furthermore, an all-hybrid fleet of 40 vehicles will be provided for VIP and guests transfers during the festival.

The President of the Jury, the actress Annette Bening, will arrive at the festival on board of the brand new LS 500h hybrid.

“We are proud to take part in such a prestigious event, capturing the attention of the world during eleven days”, said Luigi Lucà, Director Lexus Italy. “We share many values with the movie world. Just like actors and directors, we want to improve and refine our art every day, mixing style, elegance and attention to detail to convey unique emotions and create amazing experiences.”