Lexus today announces that it will continue its successful association with the ATP in a further three-year partnership with the top tier of men’s international professional tennis. From 2026 to 2028 the luxury brand will again be the Official Automotive Partner and Platinum Partner of the ATP Tour, building on the relationship it first forged in 2023.

Driven by a spirit of innovation and a passion for creating memorable experiences, Lexus brings its unique vision to the world of tennis — where emotion, elegance, and performance come together in perfect harmony. This partnership reflects the values our customers care about most: refined performance, personal choice, and a commitment to excellence — both on the road and on the court.

Andre Schmidt, Head of Lexus Europe, commented: “Lexus’ partnership with the ATP Tour reflects our shared commitment to excellence, precision, and passion — values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personal experience, perfectly aligned with the spirit of world-class tennis.”

Eno Polo, ATP CEO, said: “Lexus is a partner that truly adds value to our Tour. Since we began our journey together, they have shown a genuine commitment to tennis – elevating the experience for our players and staff at key events and helping advance our sustainability efforts through ATP Serves. That purpose-led approach is what makes this partnership stand out. We’re proud to keep building on this.”

The Lexus brand enjoys synergies with the world of premier tennis competition, sharing a dedication to excellence and achievement founded on attention to detail and continuous improvement.

Lexus also confirms that it will feature as the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals, the season climax contested by the world’s eight top-ranked men’s singles and doubles players.

Lexus plays a key role at the Rolex Paris Masters as the Official Car of the tournament, reinforcing its presence across the ATP Tour and its dedication to supporting world-class tennis events.

Lexus will continue to help build fan engagement with tennis and its brand in its role as Title Partner of ATP Head2Head, the online series in which top stars are pitted against each other in a variety of fun sporting contests away from the tennis arena.

Lexus will continue to provide a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. With a portfolio of self-charging hybrid, plug-in hybrid and all-electric models, the brand’s leadership in electrification aligns closely with the ATP Tour’s sustainability ambitions under ATP Serves and UN Sports for Climate Action, which targets Net Zero emissions by 2040.

The partnership will deliver local Lexus sponsorship of ATP Tour tournaments in key locations throughout 2026, detailed below. Lexus will also continue to support several WTA and ATP Challenger Tour events through its partnership with the LTA.

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ABOUT LEXUS

Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles in Europe, including the LBX, UX, NX, RZ and RX crossovers, the GX and LX SUVs, the ES sedan and the LM “Luxury Mover” people carrier.

Lexus seeks to ‘make luxury personal’ through imaginative technology, meticulous craftsmanship, refined elegance, and ‘omotenashi’ - the Japanese tradition of providing the finest hospitality.

With more than 3.5 million self-charging hybrid, plug-in hybrid and all-electric vehicles sold so far worldwide, the Lexus Electrified vision is built on the brand’s experience of electrified vehicles and targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment through electrification technologies.

In 2024, Lexus delivered more than 850,000 vehicles globally including a record 88,184 in Europe, of which more than 90% were electrified.

ABOUT The ATP

As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the

stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy.

Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.

• Lexus looks forward to another year of thrilling competition in 2025 as Platinum Partner and Official Automotive Partner of the ATP Tour, the top level of international men’s tennis
• New series of short Lexus films capturing the obsession with detail that makes amazing experiences possible for everyone involved in tennis and for Lexus customers 
• Lexus sponsors 12 ATP Tour tournaments across Europe in 2025, including the season’s climax, the Nitto ATP Finals 

A new season of premier sporting competition is under way with Lexus entering its third season as Platinum Partner and Official Automotive Partner of the ATP Tour, the top level of international men’s tennis.

The 2025 calendar will once again see a prominent presence for Lexus both at the tournaments and on the ATP Tour’s digital and social platforms, connecting with sports fans and the global tennis community through innovative and engaging content.

This season, Lexus will present a campaign featuring three short films that capture the essence of what makes tennis such a compelling and popular global sport. They are available to view at The perfect match: Lexus and the ATP Tour | Lexus Europe.

The films’ common theme is the attention to detail that’s shared by everyone who is part of the game and by Lexus. Whether on the court, or in the car, detail is everything. Only when you sweat the small things and refuse to rest until every detail is flawless can you experience amazing.

That spirit is shared by the players at the top of their game, the dedicated coaches, the hard-working teams delivering the tournaments and the passionate fans. It also defines the approach of the Lexus engineers, designers and craftspeople who strive to deliver the finest quality and customer experience.

Each film will combine a theme, a role integral to tennis and a Lexus model. The first, on Dedication, takes the player’s perspective and features the Lexus LM luxury mover.

The second, on Persistence, looks at the work of the coach and includes the Lexus NX family-sized SUV.

The third film is about Focus, looking a fan’s experience and introducing the LBX compact crossover.

Lexus is a sponsor of 12 ATP tournaments across Europe in the 2025 season, including the prestigious ATP 1000 Rolex Paris Masters in October and the Nitto ATP Finals, the climax of the tour, taking place in Turin from November 9 to 16.
 

• Lexus is the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals, the annual climax of the premier international men’s tennis competition, taking place in Turin, Italy, from November 10-17 
• New “Lexus Break Point” digital screen flashes will highlight crucial moments in every match 
• New Lexus video driving game will challenge visitors to the Lexus Experience Amazing booth in the Fan Village 
• The latest Lexus LBX and NX SUV models will be on display at the competition venue and the dramatic LF-ZC battery electric concept car will be showcased in Turin’s historic city centre 
• A fleet of Lexus electrified vehicles will provide official transport for players, officials and tournament VIPs 
• Nicolai Kjær, Lexus Ambassador and the world’s number one-ranked junior men’s player, selected to participate as a sparring partner for the finalists 

Lexus joins the sporting world in anticipating competition of the highest quality at the 2024 Nitto ATP Finals, the climax of the premiere international men’s tennis competition, taking place in Turin, Italy, from November 10-17.

Completing its second season as Official Automotive Partner and Platinum Partner of the ATP Tour, Lexus will be adding to the excitement and engagement for spectators and helping with the smooth running of the prestigious event.

The competition brings together the top eight singles players and doubles teams who have achieved the best qualifying results during the 2024 ATP Tour season. The competition has an initial round-robin format in which each player plays three matches to secure a place in the semi-final, one step from the final and the overall title.

Lexus’ presence at the tournament venue, the Inalpi Arena, will include the new “Lexus Break Point,” a flash logo displayed on the large digital courtside screens, every time a player has the chance to break their opponent’s serve.

In the Fan Village the Lexus booth will offer a fun challenge to visitors in a new video driving game. Players choose their Lexus model – hybrid, plug-in hybrid or all-electric – and collect tennis balls to score points along the route. Featured Lexus models on display are the all-new LBX hybrid and the latest NX hybrid and plug-in hybrid SUVs.

Moving beyond the venue, Lexus will showcase its dramatically styled LF-ZC concept car – its vision for a future battery electric sedan – in Turin’s historic city centre.

Throughout the competition, Lexus electrified models will be a familiar sight on the roads to and from the arena, with a fleet provided by Lexus serving as official transport for the players, tournament officials and VIP guests.

The finals further provide an exciting opportunity for Nicolai Kjær, a Lexus Ambassador and the International Tennis Federation’s current number one junior player. The 18-year-old Norwegian star has been selected to join the tournament as a practice partner for the finalists, giving him the chance to test and develop his skills with the world’s finest professionals. 
 

Lexus is looking forward to a second season of top-level international sporting excitement and competition as the Official Automotive Partner and Platinum Partner of the ATP Tour, the global elite men’s professional tennis circuit. Having launched its support for the series in summer 2023, it will be enjoying even greater prominence in 2024, participating in up to twice as many tournaments. After an exciting partnership start with ATP 250 ASB Classic in Auckland, New Zealand, Lexus kicks-off the activation in Europe with the ATP 250 Open Sud de France in Montpellier which gets under way on January 29.

The calendar of Lexus-sponsored tournaments includes 14 events across the region, in countries such as France, Netherlands, UK, Germany, Austria, Spain, Kazakhstan, and Italy, where the city of Turin will host the Nitto ATP Finals, the climax of the ATP Tour, in November.

Lexus activities will be tailored to each tournament, including potential for the prominent display of its latest models such as the all-new Lexus LBX, the all-electric RZ 450e, together with hybrid electric and plug-in hybrid electric models, and the provision of courtesy vehicles for tournament officials and players.

Lexus will continue to be the title partner of ATP Head2Head, which will present different, exciting and entertaining challenges on the ATP Tour’s digital and social channels. Showcasing the lighter side of the players’ personalities, this will offer fans the chance to see their favourite sporting stars battling each other, also outside the tennis courts, doing something new, interesting and unexpected.

Pascal Ruch, Toyota Motor Europe, Vice President Lexus and Value Chain said: “The ATP Tour provides a perfect, high-profile stage for our brand and this year we will have even more opportunities to connect with millions of people through being part of one of the world’s greatest sporting contests. Human dedication and supreme performance are key to success for the players, just as they are essential qualities for our business and our products. We look forward to contributing to the excitement and engagement on and off the court as the season progresses.”

About the ATP

As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top eight qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.

• Nitto ATP Finals to take place from November 12 to 19 in Turin, Italy 
• Lexus to provide player transportation with a fleet of more than 40 electrified models 
• Participation part of Lexus’ wider role as Official Automotive Partner and Platinum Partner of the ATP Tour 

Lexus will proudly fulfil its role as Official Car of the Nitto ATP Finals, the climax of the ATP Tour season, taking place in Turin, Italy, from November 12 to 19. The tournament, “Where Champions Become Champion,” will see the world’s top eight qualifying singles players and doubles teams from the season compete for the prestigious title.

Lexus’ presence at the competition will include a fleet of more than 40 electrified cars serving as transport for players and officials. The line-up will include the all-electric RZ 450e and UX 300e together with hybrid electric and plug-in hybrid electric models.

The event will also provide a high-profile showcase for the latest additions to the Lexus line-up: the recently launched LM “luxury mover” and the all-new LBX hybrid electric crossover, which will be on display prior to its market launch early next year.

Lexus’ support for the Nitto ATP Finals is in addition to its wider role as Official Automotive Partner and Platinum Partner of the ATP Tour. This multi-year global partnership was formed in June this year and has already seen the brand enjoy prominent international exposure at ATP Tour competitions and across the ATP Tour’s fast-growing digital and social platforms, including Title Partnership of the interactive fan feature ATP Head2Head.

Lexus’ support for the ATP Tour is founded on their shared values of perfection and excellence and desire to give people amazing experiences. Lexus’ promotion of the use of its electrified models during tournaments aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a Net Zero emissions target by 2040.

About the ATP

As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top eight qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.