The Lexus LBX compact crossover, the LM luxury people carrier and the all-terrain GX full-scale SUV are completely different propositions, but at heart each one is truly “Lexus”.  They are taking Lexus into new market segments and giving customers the opportunity to personalise their luxury choices. They exemplify the qualities that are the essence of Lexus as an international luxury brand and support its “experience amazing” ethos.

Central to this is Omotenashi, the uniquely Lexus interpretation of the best traditions of Japanese hospitality. That means for driver and passengers alike, every need is anticipated and taken care of in a safe, welcoming and rewarding experience. Its influence extends from on-board comfort and well-being to seamless connectivity, comprehensive safety provisions the focused design of the driver’s cockpit.

Luxury craftsmanship is another distinguishing element in the Lexus ownership, with an attention to detail that is rooted in the finely honed skills of the Takumi craftspeople.

Moreover, the latest models go further in Lexus’ mission to “make luxury personal,” giving customers greater opportunities to specify their vehicle in a way that better reflects their individual preferences and character. This includes a move away from the established formalities of prestige cars to offer something that better fits more modern perceptions of what luxury means, with a more relaxed and casual feel.

To showcase their individual qualities and capabilities and to provide a first-hand insight into today’s Lexus brand, the LBX, LM and GX were recently brought together in an adventure programme in New Zealand. Influencers and lifestyle specialists from Europe and beyond were immersed in an authentic Lexus “amazing experience” that took them through spectacular landscapes of the South Island and introduced them to the richness of the local nature, culture and cuisine.

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Lexus LBX: redefining luxury craftsmanship in its class

The LBX is a game-changing model, the most compact Lexus model yet and one which brings authentic Lexus luxury to a whole new audience for the brand. This is a compact crossover that makes luxury personal, offering a wealth of choice, premium equipment features and a great driving experience, all with a more casual, contemporary feel. It’s a proposition that European customers have responded to in their thousands, putting the LBX firmly on course to become Lexus’ top-selling model in the region.

Lexus LM: redefining luxury transport

Lexus designed the LM – its “luxury mover” – to deliver the ultimate in luxury travel. It is a car in its class of its own, a people carrier where every detail of the on-board experience is focused on the comfort and well-being the occupants. Wherever the journey takes you, the atmosphere inside the LM is guaranteed to always be calm, quiet and supremely comfortable. The passengers ride in airline-style seats, with access to a 48-inch widescreen monitor and bespoke 23-speaker Mark Levinson Surround Sound system at their fingertips. The Lexus Climate Concierge ensures optimum temperature and air quality are maintained at all times.

Lexus GX: redefining the authentic off-roader with luxury

The all-new GX is a perfect illustration of the breadth of choice offered by today’s Lexus range. It is an authentic off-roader with imposing looks, all-terrain capabilities, combined with the luxury, driving rewards and advanced technologies that are key to every Lexus model. It’s a car that’s engineered for adventure, capable of mastering all kinds of challenging terrain: wherever the drive takes you, on smooth, fast roads or wilder trails, the Lexus GX can be relied on as the truest and most trusted partner.

For more information on these and all other new Lexus models, please visit https://www.lexus.eu/new-cars

Its status as a serious SUV made it a key contributor to a recent Lexus adventure programme in New Zealand, where guests were immersed in the local culture, cuisine and natural world. Joining the GX were the all-new LBX compact crossover and the LM “luxury mover,” giving guests first-hand insights into what Lexus’ “experience amazing” means and the breadth of its product offering.

The GX will carry you in comfort and with confidence to unexplored territories and New Zealand provided the ideal landscapes and challenging routes to demonstrate these qualities . It’s a car that’s engineered for adventure, capable of mastering all kinds of challenging drives, while respecting the integrity and quality of the natural environment. This is helped by a Multi-Terrain Select system where the car’s performance can be optimised at the touch of a switch for surfaces ranging from deep snow and mud to sand and rocks. Furthermore, with the benefit of the Multi-Terrain Monitor, you’re given a complete view of the area around and beneath vehicle so you can position the GX with confidence in extreme situations.

At the same time, the GX is essentially a Lexus. That means attention to every detail and luxury made personal with distinctive contemporary design, Takumi craftsmanship and the uniquely Lexus Omotenashi approach to comfort and convenience that enhances the well-being of driver and passengers. This is witnessed in features such as specially developed seats that are shaped for perfect support when off-roading, upholstered in fine leather and a focused Lexus Tazuna cockpit, with controls and information sources organised for quick, intuitive operation, whatever the driving conditions.

For those who want to go even further, the GX Overtrail model is designed and equipped to take even more extreme environments in its stride, but with no sacrifice of luxury quality or comfort.  Its special off-road-focused features include a wider track, dedicated 18-inch wheels with all-terrain tyres and an intelligent electronic suspension system. The bodywork is adapted, too, with details shaped to help avoid contact with bushes and rocks when heading off-road.

Wherever the drive takes you, on smooth, fast roads or wilder trails, the Lexus GX can be relied on as the truest and most trusted partner, responding instantly and faithfully to the driver’s use of the steering wheel, brakes and throttle. The rewards are control, comfort and confidence at all times, and a sense of being at one with the vehicle.

In Europe, the GX is available in eastern markets: Kazakhstan, Ukraine, Georgia, Azerbaijan and Armenia.

For more information, please visit https://www.lexus.eu/new-cars/gx

The press materials for European media will be released on June 9 at 2:00am CET, on the following site: https://newsroom.lexus.eu/