An illustration of Lexus' passion for upcoming design trends, the LF-SA Concept explores unexpected territories for the brand in a bold and emotional execution.

In a future world which many people see as increasingly influenced by technology and virtual experiences, the LF-SA Concept is also a driver-focused vehicle, reflecting Lexus' vision that real experience will remain ultimate luxury.

The LF-SA Concept will be revealed at the Lexus Press Conference taking place on March 3, 2015 at 12:30 PM at the Lexus stand (number 4211) in Palexpo, Hall 4.

• European Premiere of the LF-C2 concept

• World Premiere of a new Lexus concept

The 2015 Geneva Motor Show will host a European introduction of the recent addition to the Lexus high-performance F-brand, the new GS F. World Premiered at this year's Detroit MS, the GS F is a refined four-door coupe with the speed and agility of a premium sports car. Equipped with a normally-aspirated 5.0l V8 engine, the GS F produces maximum power of 477PS and maximum torque of 530Nm. The GS F is the first Lexus to include the new comprehensive Lexus Safety System +.

World Premiered at 2014 Los Angeles Motor Show, the LF-C2 concept will also have its European Premiere at this year's Geneva MS. The concept is a design study in the form of a 2+2 roadster that explores key styling themes involved in the Lexus brand's future, bolder styling direction. The LF-C2 is a luxury Grand Touring concept inspired by Lexus' passion for driving. Its open-air design derives from a pure sports coupe idea.

Finally, during the Lexus press conference, a new Lexus concept will have its World Premiere.

The Lexus Press Conference will take place on March 3, at 12:30 at the Lexus stand (number 4211) in Hall 4.