Articles tagged with 'History' | Lexus Europe

Since Lexus arrived on the world stage in 1989, we have constantly developed our business. Having started with just two models sold exclusively in the USA, we have steadily expanded both our product range and our global reach.Even within a year from …

This short film, produced as a virtual reality video, relates how Lexus has successfully established itself as an innovative global brand across the past three decades.It describes the challenges it faced when first seeking to enter the luxury …

We are constantly pursuing improvement – of ourselves, our processes, our products – to better our guests’ experiences. In our commitment to always finding ways of improving what we do, we have become architects of innovation, …

In 1983, Toyota president Eiji Toyoda challenged his company to build “a car that is better than the best in the world.” It was a remarkable ambition, and there were many in the automotive world ready to dismiss the idea as fantasy. …

Lexus uses the latest technology to design and build its cars, but people remain at the heart of everything we do. True to our proud status as a human-focused company, Lexus relies on the skills of its Takumi craftspeople to achieve the finest …

It’s not so long ago that the safety provisions in cars – even those at the top end of the market – did little except provide protection when an accident had happened. Passive safety features, such as seatbelts, airbags and a …

Ever since its daring, disruptive entry into the luxury car market in 1989, Lexus has repeatedly broken the convention with pioneering new ideas. Principal among these is its long-established leadership in the development of self-charging hybrid …

Lexus is about luxury and amazing experiences, well beyond the world of cars. With a sense of adventure, it has applied the skills of its engineers, designers and craftspeople to a wide spectrum of challenges. Some have obvious real life …

Popular tastes ebb and flow in all things. For everything from music and fashions to food and holiday destinations, interest and desirability will wane over time as people seek new ideas and experiences. Just the same trends affect the motor …