Lexus enters the premium mid-size suv segment
'The NX was developed as a premium SUV delivering high performance, packaged with an alluring exterior and interior design which creates a sense of desire. On its practical side, the NX was designed to complement daily life while also being capable of supporting an active lifestyle on the weekend.' Takeaki Kato, NX Chief Engineer
The all-new Lexus NX marks the company's first entry into the mid-size premium SUV segment. It has been conceived under the development concept of "Premium Urban Sports Gear", much like high quality sports watches, bikes and fashion, as an edgy and emotional design to appeal to new customers who lead urban and active lifestyles.
The highly competitive mid-size sports utility vehicle market is one of the fastest growing in the auto industry. Globally, demand for mid-size SUVs has grown almost seven-fold in the last seven years and it is expected to top one million per year in 2015.
Lexus pioneered the premium SUV segment with the launch of the RX in 1998. With the subsequent arrival of both the GX and LX, the company has gone on to established an enviable reputation for setting new benchmarks in quality, design flair and advanced technology in the premium SUV and 4x4 markets.
UNIQUE DESIGN, OPTIMAL PACKAGE
Its styling clearly influenced by the LF-NX concept vehicles revealed at the 2013 Frankfurt and Tokyo Motor Shows, the NX represents the latest and most progressive expression yet of the Lexus design language.
An exterior combining highly individual front grille styling with a low, cab-forward silhouette creates an aggressive, eye-catching SUV with a particularly powerful road presence designed to attract a new generation of younger, style-conscious customers to the Lexus brand.
The NX also delivers practical solutions to space and luggage requirements.
CUSTOMER-FOCUSED INNOVATION
The new heights in innovation scaled by Lexus in the SUV market are widely represented on board the new NX with a comprehensive array of advanced, user-friendly technologies.
These include a Wireless Charging Tray for portable devices such as mobile phones, the first application of a new Lexus Remote Touch Interface with a Touch Pad, a 360 degree Panoramic View Monitor, an enhanced Multi-Information Display which includes turbo-boost meter and Lexus-first G sensor, and a 6.2'' Head-Up Display.
ENJOYABLE DRIVING DYNAMICS, EFFICIENT POWERTRAINS
Lexus NX makes extensive use of electronic advancements and chassis dynamics to produce a ride and handling package that is dynamic and enjoyable to drive.
In a market previously dominated by diesel engines, nowhere are the higher levels of refinement and progressive luxury which Lexus has introduced to SUV customers more evident that in the adoption of its sophisticated hybrid powertrain technology, first with the ground-breaking RX 400h in 2005 and RX450h in 2009, and now with the all-new NX 300h.
The NX 300h's highly efficient hybrid powertrain emits 116g CO2/km, while delivering a total power output of 197hp.
Each unit may be mated to either front- or all-wheel drive powertrain formats. The NX 300h has been designed to offer an engaging driving experience and outstanding ride comfort in combination with a high level of fuel economy.
The F SPORT version provides more aggressive and bolder design with F SPORT- exclusive styling and trim throughout. Driving dynamics are also enhanced through the adoption of performance dampers.
COMPREHENSIVE SAFETY PACKAGE
Lexus has also redefined standards of safety and driver assistance in the SUV and 4x4 market with the introduction of advanced active, passive and pre-emptive technology.
The new NX benefits from the company's most sophisticated safety systems, including the advanced Pre-Crash Safety system (PCS), Vehicle Stability Control (VSC), All-Speed Adaptive Cruise Control (ACC), Lane Keep Assist (LKA), Blind Spot Monitor (BSM), Automatic High Beam (AHB) and Rear Cross Traffic Alert (RCTA).